Director, Patient Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a marketing strategy targeting patients and consumers to enhance disease awareness, foster patient engagement, increase brand adoption, and ensure adherence.

• Take ownership of promotional activities aimed at patients.

• Collaborate with agency partners, commercial operations, patient advocacy, medical, legal, regulatory, and access stakeholders.

• Convert brand strategy into patient experiences across paid, owned, and earned media channels.

• Spearhead media planning and optimization initiatives.

• Create integrated patient engagement programs that cover disease awareness, treatment consideration, initiation, adherence, persistence, and advocacy.

• Leverage market research, patient insights, analytics, and competitive intelligence to shape strategy and pinpoint growth opportunities.

• Implement patient-facing campaigns across various platforms, including digital, social media, CRM, websites, video, print, and emerging channels.

• Manage media strategy, investment planning, and performance optimization.

• Supervise the HCP/patient digital ecosystem and omnichannel engagement strategy.

• Set KPIs and measurement frameworks to enhance campaign effectiveness and business impact.

• Collaborate with agencies to produce compliant marketing initiatives.

• Oversee marketing budgets, scopes of work, and agency performance.

• Facilitate planning, prioritization, governance, and execution.

• Lead cross-functional collaboration among Patient Advocacy, Commercial Operations, Medical Affairs, Legal/Compliance, and Regulatory functions.

• Assist in product launches, lifecycle optimization, and disease awareness initiatives.

• Provide actionable updates to senior leadership.

⛳️ Requirements

• A bachelor's degree is required; an MBA or advanced degree is preferred.

• Demonstrated success in leading omnichannel marketing, media, and non-personal promotion (NPP) strategies.

• Experience in specialty pharmaceuticals, rare diseases, ophthalmology, oncology, immunology, or other specialized therapeutic areas is preferred.

• Strong knowledge of media planning, digital marketing, analytics, and customer engagement.

• Proven experience in managing agencies, cross-functional teams, and marketing budgets.

• Product launch and lifecycle management experience is preferred.

• Comprehensive understanding of FDA promotional regulations and industry compliance standards.

• Exceptional project management, organizational, cross-functional collaboration, and communication skills.

• Must be authorized to work in the United States or obtain the appropriate employment authorization.

🏝️ Benefits

• Annual incentive bonuses.

• Equity participation.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Paid time off.

• Reasonable accommodation for individuals with disabilities.