Director, Patient and Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team dedicated to patient and brand marketing initiatives

• Report directly to the Head of Brand, PMM & Communications

• Launch consumer product experiences tailored for patients

• Gain insights into patients' beliefs, fears, and needs throughout their mental healthcare journey

• Design comprehensive advertising campaigns, influencer marketing strategies, brand partnerships, activations, and experiences

• Plan and execute media campaigns, manage significant budgets, and optimize spending and channel mix

• Shape products, content, and experiences to set Headway apart in the market

• Manage brand awareness, brand perception, funnel conversion, acquisition efficiency, and experimentation outcomes

• Utilize A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling

• Attract, nurture, and retain top-tier marketing talent

⛳️ Requirements

• Experience in brand marketing, product marketing, and integrated marketing

• Minimum of 3 years of practical media experience

• Proficiency in media math and campaign optimization aligned with business objectives

• Experience leading or closely collaborating with product marketing teams

• Proven track record in driving brand strategy, creativity, and partnerships in competitive, regulated sectors

• 15+ years of marketing experience

• Combination of agency and in-house experience

• Experience with top-tier consumer tech brands

• Background in multi-sided marketplace is advantageous

🏝️ Benefits

• Equity

• Comprehensive health and wellness benefits

• Retirement savings options

• Significant ownership opportunities through equity

• Reasonable accommodations for individuals with disabilities