Director, Partner Marketing

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Define and spearhead the partner marketing strategy across hyperscalers, data platforms, and emerging AI collaborations.

• Convert company growth goals into partner priorities, investment rationale, and key focus areas.

• Cultivate relationships across alliances, sales, delivery, marketing, and partner organizations.

• Develop and oversee joint value propositions for prioritized partners.

• Integrate partner propositions into global campaigns, capability narratives, and field enablement efforts.

• Transform technical capabilities into precise, repeatable propositions for partners.

• Manage annual co-marketing plans associated with designated target accounts.

• Execute integrated campaigns and create regionally activatable toolkits.

• Oversee marketing for partner flagship events, executive dinners, workshops, and account sessions.

• Manage MDF, including allocation, governance, and measurement of ROI.

• Align strategy and execution with partner marketing and field teams.

• Provide reports on partner-sourced and partner-influenced pipelines, MDF ROI, and campaign effectiveness.

• Scale successful initiatives while discontinuing ineffective ones.

⛳️ Requirements

• Proven experience in B2B marketing, with a significant focus on leading partner or alliance marketing programs, ideally within professional services or consulting.

• Demonstrated achievement in managing co-marketing initiatives with a hyperscaler, data platform, or leading ISV, with results quantified in pipeline metrics.

• Familiarity with partner ecosystems, including co-sell motions, marketplace, competency and designation programs, and the distinction between partner-sourced and partner-influenced pipelines.

• Experience with MDF/PMF, encompassing planning, expenditure, governance, and ROI analysis.

• Capability to establish a partner strategy without a predefined playbook and to scale existing motions.

• Strong writing and messaging skills.

• Experience in activating global programs via regional teams.

• Excellent analytical, planning, and program management skills.

• Sound judgment in building relationships with partner counterparts.

• Comfortable taking a hands-on approach in a director-level leadership role.

• Results-oriented and practical, able to function effectively without a predefined structure.

• Proficient in influencing senior stakeholders across marketing, sales, alliances, and delivery without relying on positional authority.

• Ability to simplify complex concepts and convey technical capabilities in commercial terms.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401K

• PTO

• Paid holidays

• Commuter benefits

• Spending accounts

• Life insurance

• Disability coverage

• EAPs