Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the paid social strategy and its execution from start to finish across Meta and emerging social platforms.

• Create and refine ad creatives, copy, and landing pages utilizing AI-driven tools.

• Conduct rapid creative testing by generating, launching, analyzing, and discontinuing various concepts.

• Systematize successful creative concepts for ongoing use.

• Perform continuous conversion-rate optimization experiments on landing pages and sales funnels.

• Formulate hypotheses, build A/B tests, and independently deploy successful landing page variations.

• Develop and maintain performance dashboards to monitor key metrics.

• Track Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), and channel-level performance, acting on insights on the same day.

• Ensure measurement accuracy in a post-ATT landscape, incorporating CAPI/server-side implementation, incrementality assessments, and geo-lift testing.

• Design and implement automation for bid management, creative quality assurance, reporting, and campaign operations.

• Collaborate with Product, Engineering, and Business Intelligence teams on tracking, tagging, and API integrations.

• Oversee channel budgets with a high level of ownership akin to that of a founder.

• Continuously assess and incorporate new AI tools, advertising products, and channels.

• Report on performance, experiments, and strategic roadmap directly to leadership.

⛳️ Requirements

• A Bachelor's degree is mandatory.

• Over 10 years of practical experience in paid acquisition.

• Direct management of more than $5 million in annual paid social expenditures.

• Personal experience in running acquisition advertising with revenue accountability; not related to brand awareness, organic social, or lifecycle marketing.

• Extensive knowledge of Meta platforms, including Advantage+, Advantage+ Shopping Campaigns, broad targeting strategies, creative testing frameworks, CAPI/server-side tracking, and post-ATT measurement.

• Proven scaling capabilities on platforms like TikTok, Reddit, Snap, Pinterest, or YouTube, in addition to Meta.

• Experience in consumer (B2C) marketing at scale.

• Background in acquiring individual consumers with genuine purchase intent in subscription, marketplace, e-commerce, or DTC sectors.

• Daily, proficient use of generative AI for static and video creative generation, ad copy variations, landing page and conversion rate optimization builds, audience insights analysis, budget optimization scripts, and workflow automation.

• Working knowledge of AI-native builder tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase.

• Capability to independently launch landing pages, automations, and reporting tools without relying on engineering support.

• Strong creative ability to produce and iterate at scale, including hooks, formats, user-generated content, and creative production.

• Strong quantitative skills in Excel/Sheets and basic SQL.

• Proficient in building incrementality, attribution, LTV, and CAC/ROAS models.

• In-depth understanding of conversion rate optimization with the ability to hypothesize, construct, test, and implement landing page variants independently.

• Experience collaborating with Product, Engineering, and BI teams on tracking, tagging, attribution, and API/data integrations.

• Highly organized self-starter who excels without a supporting team.

• Capacity to scale operations through AI, automation, and tools rather than increasing headcount.

🏝️ Benefits

• Competitive salary with clear promotion paths and equity (RSUs).

• 401(k) plan with company matching and immediate vesting.

• Remote-first culture allowing flexibility across various time zones and work styles.

• Flexible time-off policy.

• Comprehensive learning membership for the employee and their household, encompassing 1:1 tutoring hours, unlimited on-demand courses, and a full range of learning products and services.

• Access to cutting-edge AI tools.

• Medical, dental, vision, life insurance, and both short-term and long-term disability plans.

• Maternity, paternity, and adoption leave policies.