Director, OPX Global Marketing

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee marketing initiatives for the OPX business in areas such as Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations, and Engineered Solutions.

• Create a cohesive marketing strategy that aligns with corporate objectives, team goals, sales targets, commercial growth, and strategic account initiatives.

• Guide and mentor marketing professionals and external partners, establishing priorities and enhancing execution across the entire portfolio.

• Elevate OPX's visibility and market presence through digital marketing efforts, content strategies, expert campaigns, videos, and various tools.

• Improve customer engagement through tailored account-based marketing campaigns and insightful customer analysis.

• Spearhead AI-driven marketing methodologies, including content optimization, audience segmentation, analytics, and workflow automation.

• Manage market research and competitive assessments, providing strategic positioning advice to OPX leadership.

• Develop market intelligence that encompasses customer insights, competitor analysis, market trends, opportunities, and growth strategies.

• Collaborate with commercial, operations, legal, government affairs, supply chain, and global communications teams.

• Evaluate campaign performance and leverage data-driven insights to enhance marketing effectiveness.

• Define strategic involvement in conferences, sponsorships, and Westinghouse-hosted events.

• Ensure consistency across marketing touchpoints in alignment with Westinghouse brand standards.

• Assist commercial and business unit technology/segment teams in market growth, acquiring new customers, and expanding existing customer relationships.

• Oversee the annual marketing budget and direct the execution of plans and campaigns.

• Report directly to the Chief Commercial Officer of the OPX business unit.

⛳️ Requirements

• Over 10 years of experience in a marketing leadership role or a related position, with a track record of managing professionals.

• More than 10 years of experience in business unit or product marketing.

• Proven experience in leading creative teams and managing projects or related fields.

• Familiarity with digital marketing tools, including account-based marketing (ABM) campaigns and customer journey mapping.

• Knowledge of AI functionalities and experience in creating AI-generated content and creative assets using agents.

• Mid-to-expert proficiency in MS Copilot, Adobe Suite, and digital tools technology stack.

• Experience in developing marketing professionals, managing performance, and building effective teams.

• Expertise in collaborating with senior business leaders and translating their priorities into actionable marketing strategies.

• Experience in creating executive-level market intelligence and conducting competitive landscape analyses.

• Willingness and ability to travel internationally 10%–20% of the time.

• Must adhere to applicable United States and comparable export control regulations.

🏝️ Benefits

• Comprehensive medical benefits, which may include medical, dental, vision, prescription coverage, and Health Savings Account (HSA) with employer contribution options.

• Wellness programs, featuring an Employee Assistance Program for employees and their household members.

• 401(k) plan with company matching contributions.

• Paid vacation days and company holidays.

• Flexible work arrangements available.

• Educational reimbursement and extensive career development programs.

• Global recognition and service programs.

• Employee referral program.

• Incentive pay based on both company and individual performance may be offered.