Director of Social Media

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Oversee the creative development and implementation of Sierra Club’s social media presence, encompassing voice, visual aesthetics, creative content, and platform strategies.

• Guide and consult with organizational leaders and stakeholders on social media strategies.

• Monitor industry trends, innovative creative campaigns, pop culture, and current events to generate timely content.

• Manage multiple issues and changing priorities while ensuring a cohesive organizational voice.

• Create visual and narrative-based content across various social media platforms.

• Develop content strategies that enhance engagement and foster community growth.

• Build and lead a team of strategists, creatives, and content developers.

• Encourage innovation, collaboration, accountability, professional growth, and project management opportunities.

• Establish and meet programmatic goals that integrate marketing, fundraising, storytelling, list expansion, crisis management, influencer engagement, and organizing tactics.

• Formulate data-driven strategies and monitor as well as report audience, content, and platform engagement insights.

• Generate monthly and quarterly reports on social media performance.

• Create and uphold social media governance frameworks, processes, intake, scheduling, and review protocols.

• Educate internal staff, chapters, and volunteers on social media best practices and brand standards.

• Oversee contracts and projects with external vendors.

• Be available for occasional weeknight and weekend hours due to the 24-hour news cycle.

⛳️ Requirements

• Demonstrated success in managing people, projects, and social media platforms.

• Comprehensive experience in handling all aspects of a Social Media team.

• Proven ability to lead a team toward successful results while also performing hands-on tasks as required.

• Innovative, narrative-driven social media and transformational strategies.

• Proficient technical skills and creative tool capabilities.

• Established history of building social media processes and infrastructure.

• Experience in developing and executing both qualitative and quantitative data-informed strategies.

• Ability to navigate competing priorities with both internal and external stakeholders.

• Significant management experience is essential.

• Strong communication and coaching skills to support team development.

• Experience in creating governance frameworks for social programming and training content creators on best practices and brand standards.

• In-depth knowledge of Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, and Substack.

• Strong familiarity with social media scheduling, monitoring, analytics, and reporting tools.

• Effective equity analysis and practice abilities.

• Advanced understanding of group dynamics and their effects on supervisory relationships, organizational culture, partnerships, campaigns, and coalition efforts.

• Experience within the environmental movement or social justice advocacy space is preferred (strongest candidates).

• Background in influencer cultivation and partnership is a plus (strongest candidates).

• Existing partnerships with influencers are highly regarded (strongest candidates).

• Excellent organizational, prioritization, timeliness, and attention to detail skills.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Retirement savings 401(k) plan.

• Competitive salary package based on skills and experience.

• Visa sponsorship for nonimmigrant and immigrant visas when specific criteria are met.