Senior Content Marketing, Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Hatch’s content marketing strategy throughout the buyer journey

• Craft unique messaging and content tailored for SMB, mid-market, and enterprise audiences

• Write, edit, and publish content across various platforms including websites, landing pages, campaigns, email, social media, customer stories, sales enablement, video, events, and other marketing channels

• Create and refine messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging

• Formulate an SEO-driven content strategy utilizing keyword and intent research, topic strategy, content architecture, optimization, and GEO/AEO opportunities

• Evaluate traffic, rankings, engagement, conversions, leads, and pipeline influence to enhance content strategy and execution

• Lead organic social strategy across LinkedIn, Meta, X, and Instagram, while exploring TikTok, YouTube, and other emerging platforms

• Construct and oversee the social editorial calendar and collaborate with external agencies or partners

• Manage community engagement across social feeds, comments, groups, and communities

• Develop executive thought-leadership programs and ghostwrite for leadership

• Create customer stories and video case studies from story identification and interviews through scripting and production

• Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility occasions

• Assist in defining Hatch’s voice, messaging, and market-facing narratives

⛳️ Requirements

• Over 7 years of B2B content marketing experience, ideally within high-growth SaaS, AI, or technology sectors

• Exceptional writing and editing skills with a portfolio showcasing outstanding work across various formats, audiences, and channels

• Capability to develop strategies and execute tasks with agility, creativity, and consistently high quality

• Profound understanding of B2B SaaS buying journeys

• Experience creating differentiated content for SMB, mid-market, enterprise, and various buyer personas

• Strong SEO knowledge and experience in building search-led content programs that yield measurable organic growth

• Experience in developing messaging frameworks, content architecture, voice and tone guidelines, and editorial standards

• Proven track record managing organic social programs and collaborating with agencies across LinkedIn and other major social platforms

• Experience in community management and engagement, social listening, advocacy, or community initiatives

• Background in developing executive thought leadership, customer storytelling, video, and multimedia content

• Strong analytical instincts and experience utilizing content and social performance data

• Creative instincts with an appreciation for modern design, branding, and visual storytelling

• Builder’s mindset, proactive attitude, resourcefulness, agility, and comfort in multitasking

• Hands-on proficiency with Canva, Figma, Adobe Creative Suite, or similar design tools is a plus

• Experience in producing or directing customer videos and short-form social content is a plus

• Familiarity with GEO/AEO and AI-driven search optimization is a plus

• Experience marketing to home services, field services, vertical SaaS, or SMB audiences is a plus

• Experience utilizing AI tools to enhance content velocity, creativity, optimization, and performance is a plus

• Must be legally authorized to work in the U.S.

• Required to disclose whether employment visa sponsorship is needed currently or in the future

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from day one

• 15 days of paid time off, increasing with 2+ years of service

• 12 paid holidays plus one floating holiday

• Up to 14 weeks of parental leave

• Monthly wellness subsidy

• Reimbursement for work-from-home expenses

• Flexible spending account

• 401(k) retirement savings plan

• Employee stock purchase plan

• Potential for bonuses

• Remote work arrangement available

• Committed to being an equal opportunity employer

• Offers reasonable accommodations during the job application process