Director of Sales – Conventional Grocery, Mass, Natural, Club Channels

This is a fully remote position, open to applicants in United States.

📋 Description

• Accelerate revenue growth by increasing volume, velocity, and distribution of Core Juice Shot and New Product Lines.

• Oversee 4 Sales Managers, key retail accounts, and broker networks directly.

• Cultivate relationships with important accounts in the Conventional Grocery, Mass, Natural, and Club channels.

• Enhance trade spending, promotions, and shelf positioning to optimize sales per store each week.

• Obtain new shelf placements for core shots and emerging product lines.

• Negotiate contracts and Joint Business Plans with leading grocery, mass, natural, and club accounts.

• Assist direct reports in building retailer relationships.

• Utilize SPINS, Nielsen, Circana, Scintilla, Symphony, and retailer portals to monitor velocity, ROI, and performance metrics.

• Manage corporate accounts for Costco, Target, Walmart, Publix, and Albertsons.

• Provide training, mentorship, coaching, and development for Sales Managers and direct reports.

• Collaborate with sales leadership on strategies, alignment, and support.

• Set annual goals, KPIs, and sales budgets.

• Work with the Sales and Marketing Project Lead on tradeshow and event strategies.

• Manage distributor relationships with UNFI, KeHE, DOT, and specialized Produce, Dairy, and Natural Distributors.

• Oversee regional and national broker relationships.

• Lead the strategy and execution of trade initiatives.

• Collaborate cross-functionally with Marketing, Operations, Finance, and R&D.

• Promote collaboration between sales, brand marketing, and supply chain to enhance product launches and trade promotions.

⛳️ Requirements

• Minimum of 7 years in CPG Sales.

• At least 3-5 years in a leadership position managing direct reports in a remote environment.

• Experience in Beverage and/or Better For You Brands is preferred.

• Bachelor’s degree in Business, Marketing, or equivalent practical experience.

• Exceptional persuasion and presentation abilities.

• Strong financial insight.

• Proficient in P&L management.

• Skilled in contract negotiations.

• Comprehensive understanding of US Retail, Direct, Distributor, and Broker Networks.

• Proven track record of exceeding annual revenue targets.

• Successful experience selling to major retailers, distributors, and wholesalers within the customer portfolio.

• Knowledge in Category Management and Sales Analytics.

• Experience with data tools for trend tracking and revenue forecasting.

• Strong computer proficiency; essential skills in Word, Excel, and PowerPoint.

• Familiarity with G-Suite and CRM software is a plus.

• Experience with short shelf life, refrigerated products is an advantage.

🏝️ Benefits

• Health, dental, and vision insurance with employer covering 80% of premiums for you and your dependents.

• 401(k) plan with a 3% company match.

• Annual company contribution of $500 to your FSA.

• Discretionary Time Off — no accrual, take the time you need (for exempt roles).

• 12 weeks of Paid Primary Caregiver Leave.

• 4 weeks of Paid Secondary Caregiver Leave.

• Short Term and Long Term Disability, Life Insurance, and AD&D coverage.

• Team gatherings and volunteer opportunities throughout the year.

• Annual bonus in addition to base salary (eligibility conditions apply).