Director of Product Marketing – Services

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the go-to-market strategy for DataWatcher, Cyera's managed service associated with the Cyera Data Security Platform, along with the proactive services portfolio.

• Develop positioning, messaging, and value propositions for DataWatcher and each proactive assessment.

• Elucidate the connections between each service and the Cyera platform, as well as other offerings in the portfolio.

• Construct a services narrative aimed at CISOs, security leaders, data and AI governance owners, and practitioners.

• Manage go-to-market plans that encompass target audiences, use cases, entry points, sales motions, and success metrics.

• Position proactive assessments as gateways to platform adoption and engagements for paid services.

• Design the customer journey that links assessments, platform adoption, and services.

• Oversee launches and relaunches, including new assessment variants and responses to AI regulations or significant breaches.

• Develop sales and partner enablement materials such as solution briefs, datasheets, pitch decks, FAQs, objection handling guides, battlecards, and ROI/business case tools.

• Collaborate with Demand Generation, Field Marketing, and Content teams on campaigns, webinars, and events that generate a qualified pipeline.

• Produce content including ebooks, videos, website content, and webinars.

⛳️ Requirements

• Over 10 years of experience in product marketing, solutions marketing, or a closely related field within B2B technology.

• A minimum of 3 years in cybersecurity, data security, risk management, or a similar technical enterprise category.

• Demonstrated experience in marketing services, managed services, subscription advisory, or professional services offerings, preferably in conjunction with a software platform.

• Proven success in owning positioning and messaging, and leading end-to-end launches that resulted in measurable pipeline or revenue.

• Experience in selling to or creating content for CISOs and senior security and risk leaders.

• Exceptional written and verbal communication skills.

• Ability to distill complex technical and advisory work into clear, engaging narratives for both executive and practitioner audiences.

• Experience in building sales enablement materials for field teams and working closely with sales leaders and solution engineers.

• Proficient with data, including setting success metrics, tracking funnel and attachment performance, and adapting plans based on results.

• Bachelor's degree or equivalent practical experience.

🏝️ Benefits

• Flexibility to work remotely, coupled with office setup reimbursement.

• Competitive compensation package.

• Unlimited paid time off.

• Paid holidays and sick leave.

• Comprehensive health, vision, and dental insurance.

• Life insurance, along with short and long-term disability coverage.

• Potential for merit-based increases depending on individual or company performance, duration in role, and other discretionary factors.