Director of Product Marketing – PLM

This is a fully remote position, open to applicants in United States.

📋 Description

• Create unique messaging and positioning for PTC’s PLM portfolio.

• Develop cross-portfolio narratives that link PLM with CAD, ALM, SLM, and IoT.

• Lead the go-to-market strategy and execution for product launches, feature updates, and platform milestones.

• Collaborate with Growth Marketing and Demand Generation on campaign strategies.

• Perform competitive analysis and conduct market research.

• Interact with analysts, media, and industry influencers.

• Design and produce sales enablement materials, including battle cards, solution guides, competitive comparisons, and presentation assets.

• Create buyer personas, buying journey maps, and customer proof points.

• Work closely with Product Management to convert roadmap capabilities into market-facing value propositions.

• Ensure that customer and market insights are integrated back into product strategy.

• Collaborate with Industry Advisors, Solutions Marketing, and Customer Success to create customer-outcome-focused PLM narratives.

• Partner with product marketers throughout the PLM team and across the broader portfolio.

• Provide guidance to product leadership, sales executives, and senior marketing leaders on roadmap narratives, campaign strategies, and competitive positioning.

⛳️ Requirements

• Over 8 years of experience in product marketing, solutions marketing, or go-to-market strategy roles within B2B enterprise software.

• Extensive knowledge in PLM, engineering software, or related manufacturing technology domains.

• Profound expertise in PLM.

• Demonstrated ability to craft strategic messaging and positioning in competitive enterprise markets.

• Experience with both portfolio-level and solution-level marketing.

• Proven track record of influencing without direct authority.

• Strong analytical capabilities.

• Exceptional skills in written, verbal, and visual communication.

• Bachelor’s degree in Marketing, Business, Engineering, or a related discipline.

• Candidates must be authorized to work in the United States without current or future employment-based immigration sponsorship.

• Experience utilizing AI and generative AI tools.

• Background in marketing the cloud/SaaS transformation of traditionally on-premise enterprise software.

• Familiarity with CAD, ALM, Simulation, IoT, and SLM.

• Experience in Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech sectors.

• Experience with analyst relations and competitive benchmarking frameworks.

• Practical experience with PLM platforms such as Windchill, Teamcenter, Enovia, or Arena.

🏝️ Benefits

• Eligibility for performance-based bonuses.

• Employee share purchase program (ESPP) offering discounted PTC stock.

• Potential eligibility for equity programs.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Paid time off.

• Sick leave provisions.

• Tuition reimbursement opportunities.

• 401(k) contributions with employer matching.

• Flexible spending accounts.

• Life insurance benefits.

• Disability coverage.

• Generous commuter subsidy for employees assigned to the office.

• An inclusive work environment.

• Accessibility assistance available during the application process.