This is a fully remote position, open to applicants in California.

📋 Description

• Direct the team in devising and implementing strategies to launch new products into the market, which includes identifying target audiences, creating impactful positioning, and establishing a comprehensive learning agenda, ultimately scaling the distribution of products that achieve product-market fit.

• Collaborate with Wealthfront’s Product team, consumer research, engineering, and design to create a product roadmap that addresses the unmet needs of our customers and generates new business growth opportunities.

• Develop precise briefs grounded in business and customer insights for creative teams to work toward.

• Conduct business performance reviews and present findings to the executive leadership team.

• Be an avid consumer of culture and assist in identifying trends that can shape our creative and product strategies.

• Oversee a skilled product marketer, fostering a team culture characterized by excellence, curiosity, and respect.

⛳️ Requirements

• A minimum of 8 years in consumer product marketing or growth marketing, preferably with technology and/or startup experience.

• A passionate storyteller possessing strong communication, presentation, and writing abilities.

• A strategic thinker who values both creativity and marketing effectiveness.

• Capable of bringing order to ambiguity, applying frameworks, and translating insights into clear, concise, and actionable plans that address complex goals.

• A data-driven approach with comfort in analysis, testing, and measurement methodologies, including experience with messaging tests and A/B experiments.

• A humble leader who is willing to pay attention to details and is dedicated to making others successful.

• Experience in managing and developing a team of marketers.

• Knowledge and experience in personal finance is a significant advantage but not mandatory.

• A Bachelor's degree or higher is required.