Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Arena's Product Marketing division for PLM and QMS solutions.

• Establish product positioning, launch strategies, messaging, and go-to-market plans.

• Develop portfolio messaging, positioning, and value propositions.

• Cultivate market expertise, customer insights, competitive analysis, and market intelligence.

• Identify target markets, buyer personas, and use cases across critical industries.

• Create annual and quarterly product marketing strategies and execution plans.

• Drive go-to-market planning for new products, features, and major releases.

• Coordinate efforts between Product Management, Sales, Customer Success, and Marketing during launches.

• Advocate for product positioning across campaigns, digital platforms, events, analyst meetings, partner programs, and sales support.

• Assist in pricing, packaging, market segmentation, and commercialization strategies.

• Lead the development of sales enablement content, competitive intelligence, and market research initiatives.

• Represent Arena at customer meetings, executive briefings, webinars, analyst engagements, and industry events.

• Direct customer marketing initiatives to enhance adoption, expansion, retention, and advocacy.

• Establish customer reference, testimonial, case study, and success story programs.

• Collect customer feedback and measurable outcomes to guide messaging and product development.

• Mentor, recruit, develop, and retain the Product Marketing team.

• Set priorities, objectives, performance expectations, and success metrics.

• Develop scalable marketing processes and oversee budgets, agencies, and investments.

• Promote cross-functional collaboration with Product Management, Sales, Customer Success, Corporate Marketing, and executive leadership.

⛳️ Requirements

• 10+ years of experience in B2B enterprise software Product Marketing.

• 5+ years of experience in leading and developing high-performing marketing teams.

• Profound knowledge of Product Lifecycle Management (PLM), Quality Management Systems (QMS), and contemporary product development processes.

• Proven success in crafting product positioning, messaging, and go-to-market strategies for enterprise software.

• Strong grasp of engineering, manufacturing, quality, and regulatory workflows.

• Experience in marketing enterprise software to engineering, manufacturing, quality, and product development sectors.

• Established ability to convey intricate technical concepts to executive, business, and technical audiences.

• Demonstrated success in leading cross-functional initiatives within global, matrixed organizations.

• Exceptional written, verbal, presentation, and executive communication skills.

• Preferred: experience in marketing enterprise SaaS solutions for manufacturing organizations.

• Preferred: knowledge of digital thread, engineering collaboration, product development, and quality management technologies.

• Preferred: experience collaborating with industry analysts, influencers, and strategic customers.

• Preferred: familiarity with high technology, semiconductor, medical device, industrial manufacturing, or aerospace & defense sectors.

• Preferred: experience presenting at customer conferences, industry events, and executive briefings.

🏝️ Benefits

• Anticipated annual compensation range includes base salary and on-target incentive compensation.

• Employee share purchase program (ESPP) with discounted PTC stock.

• Certain positions may qualify for equity programs.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid time off.

• Sick leave.

• Tuition reimbursement.

• 401(k) contributions and employer match.

• Flexible spending accounts.

• Life insurance.

• Disability coverage.

• Generous commuter subsidy for office-assigned employees.