Director of Product Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of Justt’s positioning and messaging aimed at enterprise merchants and platforms, including PSPs and PayFacs.

• Identify ideal customer profiles and buyer personas within the payments, fraud/risk, and finance sectors.

• Compose and uphold the core narrative alongside the executive team.

• Develop industry playbooks tailored for high-dispute sectors.

• Collaborate with Content Marketing on the creation of website copy.

• Expand the narrative to target new buyer segments as Justt introduces new products.

• Create and sustain pitch decks, one-pagers, talk tracks, objection-handling guides, demo narratives, expansion messaging, and an RFP library.

• Equip Sales Enablement with messaging and content for Account Executives, Sales Engineers, and Customer Success Managers.

• Monitor material usage and its impact on deals to prioritize updates and new content development.

• Oversee the product launch process, including narrative formulation, sales content creation, and preparation of launch materials.

• Provide market and competitive insights to inform discussions on roadmap, pricing, and packaging.

• Assess the impact of product launches on adoption rates, pipeline development, and win rates.

• Maintain competitive battlecards to track market positioning.

• Implement a win/loss program in collaboration with Sales and RevOps, utilizing customer interviews and call recordings.

• Distribute monthly updates on market trends and competitive intelligence.

• Work with Customer Success to develop case studies, reference stories, and benchmarks.

• Keep a claims and proof register that links external claims to company data and methodologies.

• Conduct the quarterly Customer Advisory Board and translate feedback into positioning, messaging, and product insights.

• Collaborate with teams across Sales, Sales Enablement, Customer Success, Product, Partnerships, and other marketing functions.

• Report directly to the Senior Director of Payments & Chargebacks Strategy.

⛳️ Requirements

• 8+ years of experience in B2B product marketing, encompassing enterprise sales motions, preferably within payments, fraud/risk, or fintech SaaS.

• Proven ability to build positioning, messaging, launch processes, and sales content from the ground up at a growth-stage company, rather than merely managing existing systems.

• Exceptional writing skills, with the ability to express ideas clearly and concisely, substantiated by data.

• Quick learner of technical products, capable of transforming complex information into clear and credible messaging.

• Ability to work autonomously, generate momentum swiftly, and gain buy-in from Sales, Product, Customer Success, and the executive team without formal authority.

• Proficient in using AI tools for research, analysis, and drafting purposes.

• Experience in managing or mentoring product marketers is a plus.

• Familiarity with chargebacks, disputes, or payments risk is advantageous.

• Experience marketing to platforms such as PSPs or PayFacs is beneficial.

• Background in high-dispute industries, including travel, digital goods, ticketing, subscriptions, marketplaces, and gaming is a plus.

🏝️ Benefits

• Health, dental, and vision insurance.

• Equity and stock options.

• Generous paid time off plus company holidays.

• Parental leave policy.

• Company-wide shutdown on the last day of each quarter (four times a year).

• Company-wide events to foster team spirit.