Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement the quarterly and long-term product marketing strategy for Help Scout's product and platform.

• Develop and enhance the product marketing function by managing and collaborating with the Lead Product Marketing Manager.

• Establish team priorities, mentor in product marketing skills, and create a 12–18-month headcount and capability roadmap for the team.

• Empower Sales, Support, and other company teammates to effectively communicate product value and drive revenue and expansion.

• Transform competitive research into strategic market perspectives that influence product-led growth, direct and indirect sales, and expansion efforts.

• Oversee significant product launches and seasonal release events from start to finish.

• Develop launch strategies and narrative arcs while coordinating efforts across Sales, Product, Support, and Marketing teams.

• Share Help Scout's product narrative externally through guest posts, podcasts, social media, and various other channels.

⛳️ Requirements

• Extensive product marketing experience within a B2B SaaS product or AI platform environment.

• Proven ability to own the product marketing strategy rather than merely executing campaigns.

• Proficient in positioning, messaging, buyer personas/ICP, sales enablement, and product launches.

• Capability to identify the most valuable product marketing initiatives for the business.

• Prior experience in people management, including coaching and nurturing direct reports.

• A credible perspective on positioning AI-powered products.

• Ideally, direct experience in marketing AI features or products.

• Regular use of AI tools to enhance personal and team productivity, with specific examples demonstrating impact.

• Strong skills in storytelling and narrative writing.

• Ability to simplify complex products, making them human and memorable.

• Proficiency in communication and relationship-building in a remote, asynchronous environment.

• Must reside in the United States.

• Must already possess authorization to work in their home country; Help Scout does not offer visa sponsorship.

🏝️ Benefits

• Competitive salary along with an internal, transparent salary formula based on market data.

• Flexible time off policy – you determine the holidays and vacations that work best for you.

• 12 weeks of fully paid parental leave for all new parents, including those adopting or fostering.

• A home office stipend to assist you in setting up a productive workspace.

• A co-working stipend of up to $300 per month if you opt to work outside your home.

• A yearly professional development stipend of $1,800 to support your growth in your field.

• Premium health insurance for you and your dependents if you are located in the U.S. or Canada.

• Fully remote work opportunity.