Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning and messaging for each product within the portfolio.

• Create distinctive narratives tailored for superintendents, school technology directors, data and privacy leaders, and curriculum leaders.

• Define and refine ClassLink’s category narrative.

• Develop messaging frameworks, value propositions, and supporting proof points.

• Manage go-to-market strategies for product and feature launches.

• Oversee cross-functional launches involving product, demand generation, creative, customer marketing, and sales teams.

• Establish audience segmentation, launch sequencing, success metrics, and handoffs for launches.

• Create a repeatable framework for launches.

• Collaborate with leaders in Product, Sales, Demand Generation, Customer Marketing, and Creative.

• Direct creative briefs for product pages, campaigns, and launch materials.

• Gather market feedback for product, marketing, and leadership teams.

• Develop talk tracks, battle cards, objection handling strategies, demo scripts, and one-pagers.

• Manage competitive intelligence and inform leadership and sales about market developments.

• Translate wins, losses, and field feedback into refined positioning and tools.

• Create buyer personas, message maps, and conduct customer research.

• Collaborate with Product on roadmap and pricing strategies.

• Conduct win/loss analyses and customer research.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Minimum of 8 years of experience in product marketing.

• At least 2 years of experience in a leadership position managing teams.

• Demonstrated success in positioning and launching B2B SaaS or EdTech products that increased adoption, pipeline, and revenue.

• Proficient in writing positioning documents, messaging frameworks, sales tools, and launch narratives.

• Strong understanding of B2B SaaS or EdTech go-to-market strategies.

• Experience in managing competitive intelligence, buyer research, and sales enablement efforts.

• Excellent communication skills with the ability to simplify complex products.

• Experience in leading or mentoring teams and establishing clear direction.

• Willingness to travel up to 15% for team meetings and conferences.

🏝️ Benefits

• 4 or more weeks of vacation.

• More than 13 paid holidays.

• 12 weeks of fully paid parental leave for all parents.

• 401(k) plan with a 0.5:1 company match.

• Medical, dental, and vision insurance options.

• Company-funded life, short-term disability, and long-term disability insurance.

• Voluntary supplemental life, accident, and pet insurance.

• Paid volunteer days through ClassLink Cares.

• Tuition reimbursement for continuing education.

• Coaching and internal programs that promote career and personal development.

• Annual company retreats and team-building events.