Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee go-to-market launches from start to finish, encompassing messaging, timelines, assets, internal readiness, and strategies to engage prospects and existing customers.

• Collaborate with product, sales, and leadership teams during launches.

• Enhance sales discovery and demonstration processes.

• Develop talk tracks, objection handling strategies, battlecards, and feature updates for sales teams.

• Manage product positioning and messaging as functionalities expand.

• Convert new capabilities into terminology relevant to physicians.

• Create precise and detailed customer case studies involving physician clients.

• Monitor competitors, their claims, and competitive positioning; provide sales teams with this intelligence.

• Influence pricing, packaging, product tiers, and partnership revenue strategies alongside leadership.

• Define naming conventions for products, features, and tiers.

• Maintain the website's currency and execute various updates directly.

• Generate educational content and manage social media for a growing market.

• Utilize AI and contractors to enhance content production scalability.

• Collaborate with founders, product teams, sales, leadership, AI tools, contractors, and colleagues.

⛳️ Requirements

• A minimum of 8 years in product marketing, preferably within B2B SaaS, health tech, or diagnostics, with a proven track record of leading launches.

• Hands-on experience: capability to devise strategy and directly compose positioning documents, battlecards, and landing pages.

• Excellent prioritization skills across multiple launches.

• Proficiency in AI and demonstrated application of AI tools to expedite tasks.

• Background in developing sales enablement processes and materials utilized by sales representatives.

• Comfort with learning and engaging with genomics, biomarkers, and clinical data.

• Strong, clear, and specific writing abilities.

• Adaptability to shifting priorities in an early-stage setting.

• Nice to have: experience in marketing to physicians, practice owners, concierge services, longevity, or functional medicine.

• Nice to have: familiarity with genomics, diagnostics, or precision medicine.

• Nice to have: experience in launching a new category.

• Nice to have: involvement in pricing and packaging, especially in per-seat or per-patient subscription models.

• Nice to have: experience in partnership or channel marketing.

• Nice to have: comfort in building and editing websites using modern no-code and AI-assisted tools.

• Must indicate whether employer sponsorship for a U.S. work visa is necessary.

🏝️ Benefits

• Significant early-stage equity.

• Comprehensive health, dental, and vision benefits.

• 401K and HSA contribution matching.

• Genuine autonomy in work.

• Budget allocated to accomplish tasks effectively.

• Direct access to founders and substantial influence on product development.