Director of Product Growth – Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the SVP of Strategy.

• Transform Playbook’s digital platform into a high-performing revenue engine that promotes real-world, in-person usage.

• Take ownership of the digital-to-physical conversion journey for external consumers, corporate groups, and building tenants.

• Design pre-login acquisition funnels aimed at capturing external demand.

• Collaborate with the Product team to develop in-app features that engage and monetize audiences.

• Create centralized creative workflows, automation, and AI pipelines to enable rapid deployment at new properties.

• Utilize SEO, paid advertising, and high-converting web infrastructure to enhance visibility and facilitate direct bookings for physical spaces and ticketed events.

• Develop targeted physical, experiential, and digital acquisition strategies to encourage tenant registration.

• Specify in-app product mechanics, UI/UX booking flows, and automated lifecycle campaigns.

• Establish event schemas, tracking architecture, and behavioral metrics.

• Analyze digital funnel losses and create a testing roadmap to enhance conversion rates.

• Design offline-to-online acquisition loops that are tailored to the demographics and psychographics of the building.

• Drive memberships, bookings, services, and events through behavioral lifecycle campaigns powered by predictive analytics.

• Influence the product roadmap with logged-out discovery paths, recommendations, frictionless checkout, and upsells.

• Launch targeted paid campaigns and create ungated landing pages.

• Convert external web traffic into qualified leads, space tours, and direct bookings.

• Uphold premium visual standards while developing scalable content-generation workflows.

• Create AI/LLM and CRM automation pipelines for localized copy, retargeting sequences, and creative assets.

• Establish multi-touch attribution that links digital campaigns and user behavior to physical utilization and property revenue.

• Be prepared to travel nationwide approximately 25% of the time.

⛳️ Requirements

• Minimum of 6 years of experience in consumer marketplaces, hospitality technology, or online-to-offline growth.

• Proven experience in scaling digital platforms that promote physical foot traffic, real-world space bookings, ticketing, or local service utilization.

• Advanced proficiency in web and app analytics tools.

• Practical experience in setting up event tracking.

• Experience in defining requirements for engineering teams.

• Demonstrated ability to conduct systematic A/B testing.

• Direct experience in developing SEO, paid media, and landing-page acquisition channels.

• Capability to capture user intent and prompt action without necessitating an initial app download.

• Omnichannel acquisition expertise utilizing physical and experiential touchpoints as measurable acquisition channels.

• Competence in integrating AI tools and automation into a marketing stack.

• Expertise in managing creative workflows and delivering premium digital experiences.

• Ability to maintain visual standards across a nationwide portfolio.

• Capacity to function as a strategic solo operator without direct reports.

• Skills to configure tracking, wireframe UI flows, interpret raw event data, and present insights to executive leadership.

• Understanding of the psychological barriers that affect consumer attendance in person.

• Decision-making based on quantitative, behavioral analytics, and psychographic insights.

• Proficiency in building scalable AI, automation, and structured creative workflows.

🏝️ Benefits

• Eligibility for equity.

• FREE medical coverage exclusively for employees.

• 4% employer match on 401(k).

• FREE short-term disability coverage.

• Additional benefits detailed via “HERE.”