Digital Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead digital acquisition initiatives across Google Search, Meta, LinkedIn, and emerging advertising platforms.

• Take ownership of paid media strategy, which includes account structure, bidding, targeting, creative testing, campaign optimization, and scaling.

• Manage the organic search strategy and execution, incorporating keyword research, on-page SEO, technical SEO, content optimization, and AEO.

• Link advertising expenditure to qualified leads, applications, and funded loans by integrating campaign, website, call-tracking, and CRM data.

• Create lifecycle email programs focused on prospecting, lead nurturing, re-engagement, and retention.

• Drive full-funnel performance from initial engagement through to funded loans.

• Enhance lead volume, cost per lead, cost per qualified application, and cost per funded loan.

• Oversee website optimization and conduct A/B or multivariate testing across website content, landing pages, forms, calls to action, advertisements, ad copy, keywords, and emails.

• Utilize Google Analytics and performance dashboards to track traffic, engagement, click-through rates, conversion rates, lead volume, costs, lead quality, and return on advertising spend.

• Convert analytics insights into clear recommendations for management.

• Manage budgets, forecasts, channel goals, key performance indicators, and return on investment.

• Leverage marketing technology, automation, analytics, and AI-driven tools to enhance targeting, personalization, reporting, and efficiency.

• Collaborate with Marketing, Sales, Creative, IT, Compliance, and Legal teams to deliver effective and compliant customer experiences.

⛳️ Requirements

• A minimum of 5 years of progressive experience in digital marketing, performance marketing, paid media, SEO, SEM, or a related field.

• Proven success in developing digital acquisition strategies and achieving measurable business outcomes.

• Hands-on experience with Google Ads, Google Analytics, SEO, SEM, Meta Ads Manager, and LinkedIn Campaign Manager.

• Demonstrated ability to manage substantial monthly budgets, audit search terms and wasted spend, and make informed bidding and budget decisions as lead quality fluctuates.

• Familiarity with Google Search Console, Google Tag Manager, Looker Studio, SEMrush, or similar platforms.

• Strong understanding of CRO, landing-page optimization, full-funnel marketing, A/B testing, and user experience.

• Experience with WordPress or another content management system and Salesforce, including navigating Salesforce and generating reports.

• Proven ability to connect Google Ads, GA4, call tracking, forms, CRM dispositions, applications, and funded loans, feeding qualified lead outcomes back into ad optimization.

• Advanced analytical skills, including dashboard development, forecasting, budget management, and performance measurement.

• Excellent communication, collaboration, project management, and problem-solving abilities.

• Capacity to work independently, manage competing priorities, and make informed, data-driven decisions.

• Preferred experience in mortgage, lending, banking, financial services, or another highly regulated industry.

• Role is an individual contributor position requiring hands-on experience.

🏝️ Benefits

• Fully remote work arrangement.