Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and enhance a data-focused customer acquisition strategy targeting essential segments in the NYC parenting and education sectors.

• Generate and oversee marketing content, including short videos, images, and brand stories.

• Apply SEO best practices and perform keyword analysis.

• Enhance website content for improved organic search performance.

• Manage and refine Instagram and YouTube channels.

• Assess engagement metrics and modify strategies accordingly.

• Monitor and analyze cross-channel campaign performance and SEO impact.

• Convert campaign insights into actionable strategic plans.

⛳️ Requirements

• Proven success in digital marketing within the NYC education and parenting industries.

• Strong focus on data-driven decision-making processes.

• Proficient in advanced multimedia content creation.

• A portfolio demonstrating skills in video production, graphic design, and written copywriting.

• Comprehensive understanding of behaviors, trends, and priorities specific to the NYC parenting community.

• A resume is mandatory.

• Case studies or samples of successful marketing campaigns executed in the NYC parenting and education fields.

• Documentation of data-driven outcomes, including conversion growth, engagement metrics, and ROI figures.

🏝️ Benefits

• Flexible virtual work setting.

• Adjustable schedule, offering 10–30 hours per week.

• Part-time employment opportunity.