Digital Marketing Coordinator

This is a fully remote position, open to applicants in Jamaica.

📋 Description

• Create digital media strategies, social media plans, and content calendars that align with business and campaign goals.

• Organize and manage paid digital advertising initiatives, including target audiences, channels, budgets, and schedules.

• Generate content for email marketing and establish communication timelines.

• Formulate social media concepts, messaging, copy, and creative briefs, and oversee content publication.

• Oversee and manage designated social media accounts and digital campaigns.

• Monitor campaign performance across social media, digital advertising, email, and pertinent website channels.

• Evaluate reach, engagement, traffic, click-through rates, and conversions, translating findings into actionable insights.

• Collaborate with internal teams, creative resources, agencies, and other partners to ensure timely campaign delivery.

• Provide accurate and timely monthly performance reports that include actionable suggestions.

• Keep precise records of campaign spending and performance metrics.

• Consistently publish social media content that adheres to approved brand standards.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Integrated Marketing Communications, Communications, or a related field.

• 2–3 years of relevant experience in digital marketing, social media management, digital advertising, content strategy, or a similar domain.

• Proven experience in developing and implementing social media and digital advertising campaigns.

• Familiarity with content planning, campaign messaging, creative briefs, and email marketing.

• Proficient knowledge of digital advertising platforms, social media management tools, and analytics tools, including Google Analytics.

• Strong analytical abilities, written communication, and copywriting skills.

• Exceptional attention to detail and capacity to manage multiple campaigns, deadlines, and stakeholders.

• Experience collaborating with creative teams, content producers, agencies, or external partners is a plus.

🏝️ Benefits

• Fully remote work arrangement.

• Permanent employment.