Director of Paid Search – EDU

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert client business objectives into comprehensive search strategies for Google and Microsoft Ads.

• Lead the account planning process which includes budget distribution, forecasting, audience strategy, and testing roadmaps.

• Spot performance opportunities and risks while recommending optimizations and growth strategies.

• Act as the strategic lead in client discussions, quarterly business reviews (QBRs), and performance evaluations.

• Manage the complete execution of paid search campaigns, covering account setup, budget management, optimization, and reporting.

• Take ownership of enrollment performance outcomes and key performance indicators (KPIs) such as cost per lead (CPL), cost per engagement (CPE), cost per sale (CPS), and overall efficiency.

• Develop testing frameworks and innovation pipelines.

• Supervise account structure, bidding strategies, audience layering, and automation techniques.

• Ensure adherence to measurement best practices, attribution models, and conversion tracking standards.

• Promote the adoption of new betas, AI-driven features, and automation tools.

• Collaborate with analytics and operations teams to enhance reporting, automation, and scalability.

• Keep abreast of industry trends, platform modifications, and the competitive landscape.

• Provide clients with data-driven performance reports and insights.

• Suggest testing strategies, budget reallocation, and bid strategy modifications.

• Guarantee accuracy, consistency, and timeliness in reporting.

⛳️ Requirements

• 8-12+ years of pertinent experience in paid search.

• Direct experience managing monthly budgets exceeding $500k.

• Proven track record of optimizing full funnel outcomes for education clients, including CPE and CPS.

• Experience with Skai is preferred, but not mandatory.

• Google Ads Certifications are a plus (preferred but not required).

🏝️ Benefits

• Unlimited paid time off (PTO).

• Comprehensive medical, dental, and vision insurance.

• Employee equity options.

• Discounts for employees.

• Virtual wellness classes.

• Pet insurance coverage.