Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of media planning, sponsorships, placements, and advertising purchasing across paid search, paid social, programmatic display, online video/CTV, retargeting, as well as third-party publisher and industry media.

• Supervise platform, publisher, and agency execution across the entire brand portfolio.

• Convert business and funnel objectives into channel, audience, placement, and budget strategies, focusing on targeted accounts and ABM tactics.

• Manage the paid content strategy and oversee daily ad production activities.

• Collaborate with Design to create modular templates and format specifications; develop and modify creative variations as required.

• Establish and execute hypothesis-driven creative testing roadmaps.

• Analyze weekly performance and optimize ongoing campaigns, reallocating budgets to enhance ROAS and customer acquisition costs.

• Oversee paid media budgets, including allocation, pacing, forecasting, and executive reporting.

• Direct paid media measurement and reporting, covering KPIs, tracking, attribution, incrementality testing, campaign summaries, and executive presentations.

• Leverage AI in paid media strategies, creative production, optimization, and measurement while adhering to governance and brand-safety guidelines.

• Manage relationships with paid media agencies, including scope, SOWs, budget pacing, campaign quality assurance, performance evaluations, and KPI accountability.

• Work in conjunction with Demand Generation, Customer Marketing, Marketing Operations, Sales, Design, Brand, and Business Unit marketing teams.

• Ensure that paid creative adheres to brand, tone-of-voice, legal, claims-review, and accessibility standards.

• Oversee, mentor, and develop the Digital Marketing Manager (Paid Media).

• Track platform updates, competitor advertising strategies, and AI-driven discovery trends; adjust channel mix accordingly.

⛳️ Requirements

• 8+ years of experience in marketing or advertising, including over 5 years concentrated on paid media.

• Proven experience managing or mentoring at least one direct report.

• Successful track record in shaping effective ad creative and owning channel performance and optimization.

• In-depth hands-on experience with media planning, placement, and ad buying across Google Ads (Search, Performance Max, YouTube), Meta, LinkedIn, programmatic/DSP buying, and third-party publishers and industry media partners.

• Capability to negotiate, execute, and supervise agency-managed purchases.

• Experience managing annual paid media budgets of $1M+, preferably across various brands or business lines.

• Background in developing and executing paid media strategies for targeted-account and account-based marketing (ABM) initiatives.

• Strong analytical skills with proficiency in GA4, B2B attribution models, incrementality testing, and BI/reporting tools.

• Demonstrated proficiency in utilizing AI tools for paid media strategy, creative production, optimization, or measurement.

• Comfort with AI-assisted content tools and design platforms; ability to create or modify ad variations within reusable templates and brand systems.

• Proven experience in managing an external media agency.

• Strong leadership and managerial capabilities, with experience in developing direct reports.

• Excellent communication, presentation, and collaboration abilities, including the capacity to present performance and recommendations to executive audiences.

• Ability to thrive in a complex, matrixed, multi-stakeholder environment.

• Strong project management skills, with a keen attention to detail and prioritization.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment.