Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee an annual advertising budget exceeding $50M across Meta, Google/YouTube, Amazon PPC, Walmart 1P & 3P, and TikTok Shop.

• Approach all channels as competing elements within a unified portfolio, ensuring the maintenance of portfolio-level efficiency targets.

• Achieve enhancements in new customer acquisition, contribution margin, and sustainable revenue growth.

• Develop investment plans on an annual, quarterly, monthly, and promotional basis for all channels.

• Allocate additional spending based on incrementality data, MMM outputs, blended business results, subscription performance, LTV, and churn profiles.

• Design and implement geo-holdout and incrementality testing programs.

• Operationalize MMM alongside Growth Analytics, providing a live arbitration layer for spending decisions.

• Reconcile figures reported by platforms with platform-agnostic measurements and establish decision-making signals.

• Enhance measurement resilience utilizing first-party audiences, CRM-seeded targeting, and modeled conversions.

• Lead channel buyers, analysts, and external agency collaborations without being the primary account manager.

• Integrate the Amazon PPC buyer into the Paid Media team and establish buyer reviews, a branded-first strategy, and Director-level budget authority.

• Cultivate strategic leaders, create pathways for promotion, delegate authority, and instill accountability.

• Assess, manage, restructure, or replace the TikTok Shop agency relationship.

• Develop performance creative strategies, convert media insights into creative briefs, and recognize signals of creative fatigue and audience engagement.

• Plan and execute international market expansion with tailored creative, attribution, and fulfillment considerations.

• Construct testing frameworks that include hypotheses, success criteria, measurement plans, and scaling thresholds.

• Formulate retail media strategies across Walmart Connect and emerging retail media networks.

• Create expansion roadmaps for TV/CTV, offline, native, direct mail, and other emerging channels.

• Collaborate with the Amazon GM and work alongside Creative, Analytics, CRO, Retention, Finance, and executive leadership.

• Clearly communicate performance and serve as a trusted business leader focused on overarching business outcomes.

⛳️ Requirements

• Experience managing marginal dollar allocation across Meta, Google, Amazon, and at least one additional channel concurrently, treating them as competing inputs within a single portfolio.

• Designed and conducted geo-holdout and incrementality tests beyond traditional platform attribution.

• Familiarity with or experience in developing mixed-media models as a live decision-making tool.

• Engineered campaigns for algorithmic performance, including Advantage+ and Performance Max, having a defensible perspective on intervention.

• Profound understanding of contribution margin, CAC, LTV, payback periods, TACOS, and halo-capture mechanics.

• Capable of partnering with FP&A on forecasting models instead of relying solely on channel-reported revenue.

• Comprehends how channel and creative mix influence subscriber LTV, churn rates, and payback periods.

• Developed buyers, analysts, and managers into strategic leaders through effective delegation and accountability.

• Strong creative instincts demonstrated across paid social, search, and retail surfaces.

• Able to translate multi-channel complexities into clear business recommendations while earning executive credibility.

• Experience in scaling TV/CTV, offline, native, direct mail, or emerging channels.

• Background in international market expansion and awareness of market-specific creative and attribution constraints.

• Experience in building an in-house incrementality and MMM function from the ground up.

🏝️ Benefits

• Remote-first and flexible work environment.

• Comprehensive medical, dental, and vision insurance, providing health coverage for you and your family.

• 401(k) plan with company matching contributions.

• Unlimited paid time off (PTO) to recharge as needed.

• Responsibility for meaningful outcomes.

• Fast-paced environment where impactful ideas quickly come to fruition within a profitable, high-growth brand.

• Autonomy combined with accountability, allowing you the freedom to make decisions, build systems, and achieve results.

• A culture that prioritizes execution over office politics, emphasizing ownership, collaboration, and collective problem-solving.

• A supportive and people-focused culture that values open communication, mutual support, and celebrating successes together.

• An environment that embraces growth and change, continually seeking improvement.

• Commitment to moving quickly, simplifying processes, and innovating boldly.