Director of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategic direction, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns and determine enhancements for performance.

• Develop organized testing strategies across audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel-related issues.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to manage campaigns towards specified performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-based Bonus.