Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the marketing strategy and operational plan, outlining goals, target segments, channels, and investment allocations.

• Manage the marketing budget and resource distribution, providing reports on return on investment.

• Create and maintain the marketing operating system, including defining target accounts, sales funnels, attribution models, dashboards, marketing technologies, and lead generation tools.

• Facilitate go-to-market product launches through effective messaging, commercial materials, and sales enablement efforts.

• Prepare business-case presentations for leaders in health systems.

• Generate executive-level deliverables for senior leadership teams, board meetings, and C-suite workshops.

• Maintain competitive intelligence, including battlecards, objection handling strategies, vendor penetration metrics, and partnership announcements.

• Ensure the consistency and quality of all external-facing commercial content.

• Analyze market trends, shifts in competitor language, and changes in regulations.

• Develop and maintain positioning and messaging across the website, collateral, sales discussions, press releases, and executive communications.

• Oversee the corporate website and digital presence.

• Uphold the Qualified Health brand, ensuring visual identity and brand voice are consistent.

• Direct the earned media strategy and external communications for significant company milestones.

• Manage analyst relations, awards, and speaking engagements.

• Develop and oversee executive thought leadership initiatives.

• Create thought-leadership content, including articles, white papers, and webinars.

• Manage the customer-proof pipeline and generate case studies, white papers, and webinars.

• Simplify complex AI and healthcare concepts for non-technical executive audiences.

• Establish event and field strategies with success metrics aligned with pipeline and brand objectives.

• Forge partnerships with healthcare organizations, professional societies, and thought leadership platforms.

• Collaborate with the Events Coordinator and Commercial leaders on executive summits, dinners, and gatherings.

• Report to Commercial leadership and collaborate cross-functionally throughout the organization.

⛳️ Requirements

• Proven experience in scaling healthcare technology companies to $50–$100M+

• In-depth understanding of the operational dynamics within health systems.

• Strong familiarity with the AI landscape and the capacity to discuss AI's value in complex organizations credibly.

• Excellent writing and communication skills tailored for executive audiences.

• A strong ownership mentality and a proactive approach to tasks.

• Capability to manage multiple high-priority projects without compromising quality.

• Experience in building commercial or marketing frameworks from the ground up.

• A keen interest in markets, competitors, and positioning, with the ability to distill information into actionable recommendations.

• Ability to succeed in fast-paced environments with shifting scopes of work.

• Willingness to travel domestically as necessary.

• Legally authorized to work in the United States for any employer without the need for future sponsorship.

🏝️ Benefits

• Equity compensation

• Comprehensive benefits package

• Competitive base salary

• Support for domestic travel as required