Director of Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of and continually enhance Metal Toad's global marketing strategy, priorities, positioning, and go-to-market initiatives in the United States and Brazil.

• Convert business objectives into quantifiable short- and long-term marketing plans, campaigns, programs, and priorities.

• Spearhead integrated marketing efforts across various channels, including website, social media, email, content, events, demand generation, lead nurturing, public relations, and more.

• Establish marketing KPIs, track performance, and provide reports on campaign, funnel, engagement, brand, and pipeline metrics.

• Oversee marketing priorities, budgets, external vendors, and resources.

• Develop scalable and repeatable integrated marketing campaigns, ensuring quality and effectiveness.

• Maintain brand voice, messaging, positioning, and consistency across all communications and channels.

• Simplify complex technical, business, and client concepts into engaging messaging.

• Organize, manage, and assess events, conferences, executive engagements, sponsorships, and field-marketing initiatives.

• Direct website strategy and optimization efforts, focusing on content, conversion opportunities, SEO, user experience, and business alignment.

• Create and refine SEO strategies, website content, blog posts, case studies, and digital assets.

• Establish demand-generation, email marketing, lead-nurturing, marketing-to-sales funnels, and buyer-journey programs.

• Collaborate with Sales and Strategy teams on campaigns, sales enablement materials, buyer-centric messaging, and funnels.

• Direct social media strategy, content distribution, and campaigns.

• Assess marketing and social media performance to identify growth opportunities.

• Monitor trends in marketing, technology, AI, cloud, professional services, industry, customer behavior, competition, and the market.

• Create and oversee thought-leadership materials, blog posts, case studies, client success stories, presentations, sales collateral, and campaign content.

• Transform client projects into engaging written content while maintaining a content calendar and integrated program plan.

• Seek PR, media, speaking, interview, and thought-leadership opportunities.

• Work collaboratively with Sales, Strategy, Leadership, Talent Acquisition, Design, and other internal stakeholders.

• Collect feedback from stakeholders and clients to enhance marketing effectiveness and brand experience.

• Act as a strategic marketing partner to leadership and other teams.

• Produce compelling content for decks, presentations, case studies, pre-production deliverables, website materials, and print collateral.

• Present written content internally and externally, incorporating feedback into actionable next steps.

⛳️ Requirements

• Agreement with the Corporate Values Statement.

• Commitment to the company's mission of helping people.

• Support for the principles of open source.

• Current or prior experience in an agency or professional services organization.

• Residing in the Greater São Paulo Area.

• Exceptional English communication skills.

• Over 10 years of professional experience in developing and implementing marketing program strategies, preferably in the high technology sector.

• Proven experience in crafting and executing marketing strategies.

• Strategic mindset complemented by strong practical execution capabilities.

• Experience in leading integrated marketing initiatives across various channels.

• Solid understanding of demand generation, lead nurturing, content marketing, digital marketing, and marketing-to-sales funnels.

• Ability to collaborate effectively with senior leadership, Sales, Strategy, and cross-functional teams.

• Capacity to work independently and manage multiple priorities in a fully remote setting.

• No visa sponsorship available; contractors must be based in Brazil.

• Nice-to-have: experience managing projects from inception to completion.

• Nice-to-have: expertise in executing integrated multi-channel campaigns.

• Nice-to-have: knowledge of demand generation and awareness campaign strategies.

• Nice-to-have: experience in the technology industry.

• Nice-to-have: familiarity with AWS services or ecosystem.

• Nice-to-have: experience in technology consulting or professional services.

• Nice-to-have: strong branding experience.

• Nice-to-have: experience in marketing AI, cloud, software, or other technology solutions.

• Nice-to-have: experience in both US and Brazilian markets.

• Nice-to-have: B2B marketing experience.

🏝️ Benefits

• Fully remote organization with the option to work from home.

• Compensation provided in Brazilian Reais (R$).

• Global marketing role encompassing the United States and Brazil.