Director of Innovation, New Ventures

This is a fully remote position, open to applicants in United States.

📋 Description

• Recognize high-potential consumer needs and convert them into opportunities for Bobbie to expand into new categories and formats.

• Develop and oversee an innovation pipeline that is rooted in consumer challenges, category dynamics, cultural trends, competitive landscape, and Bobbie’s long-term objectives.

• Create opportunity spaces and concepts, rigorously testing consumer desirability, strategic alignment, feasibility, and commercial viability.

• Construct business cases, financial models, pricing strategies, and criteria for success.

• Lead consumer research, concept development, prototyping, and validation efforts.

• Act as the business lead for new innovations from concept through to commercialization and initial market validation.

• Guide cross-functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience.

• Define the consumer proposition, positioning, pricing, channel strategy, and business model for each new initiative.

• Manage the go-to-market strategy, encompassing audience targeting, channel selection, launch sequencing, trial strategies, investment requirements, and performance measurement.

• Oversee post-launch performance reporting and develop test-and-learn roadmaps.

• Convert performance data into actionable recommendations on what to iterate, scale, or discontinue.

• Set criteria for scaling innovations and lead their integration into Bobbie’s core studio.

• Establish repeatable processes for identifying, developing, launching, and learning from innovations.

• Cultivate external partnerships with suppliers, manufacturers, experts, and research collaborators.

⛳️ Requirements

• 8-10 years of experience in product marketing, innovation, or brand management within the CPG sector, ideally focusing on food or nutrition; experience in infant, toddler, or maternal health is advantageous.

• 3+ years of experience leading or managing cross-functional teams and direct reports.

• Demonstrated success in moving new products from concept to commercialization through a Stage Gate or similar innovation process.

• Experience in developing and implementing product roadmaps that harmonize innovation with portfolio optimization and renovation.

• Proficient in product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS).

• Capability to construct and present persuasive ROI analyses and financial models to leadership.

• Familiarity with regulatory considerations in food and infant nutrition (such as FDA labeling and claims compliance) is a significant advantage.

• Proficient in data visualization and presentation tools for effective executive-level storytelling.

• Understanding of co-manufacturing relationships and how product innovation impacts operations and supply chain limitations.

🏝️ Benefits

• Competitive stock options.

• 401k with employer match.

• Employee medical, dental, and vision insurance fully covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction.

• Remote work model based in the US.

• Flexible Time Off Policy, including Summer Fridays and half days on Fridays from Memorial Day through Labor Day.

• 16 paid company holidays, in addition to an end-of-year holiday shutdown.

• 16 weeks of paid parental leave, with the option to take an additional 8 months unpaid.

• One-year subscription to Bobbie.

• $75 monthly internet stipend.

• Co-working space reimbursement.