Director of Growth Marketing

This is a fully remote position, open to applicants in Oregon, +1 more state.

📋 Description

• Take ownership of Peak’s strategy and execution for member growth, encompassing awareness, acquisition, activation, onboarding, retention, and referrals.

• Establish the growth roadmap across both digital and offline channels.

• Lead the growth marketing team effectively.

• Collaborate with the SVP of Marketing & Internal Communications, Product, and IT to create funnels, launch products, and expand membership and wallet share.

• Develop and implement the annual member-growth strategy with quarterly objectives.

• Manage and allocate the growth marketing budget, optimizing expenditure against returns.

• Report advancements towards growth objectives to leadership.

• Design, launch, and optimize integrated campaigns across paid search, paid social, SEO, display/retargeting, email, streaming, and direct mail.

• Oversee the go-to-market strategy for new products, features, rates, and offers.

• Create and manage lifecycle and trigger programs, including onboarding, cross-selling, and win-back initiatives.

• Define, monitor, and report on growth metrics such as net new members, CAC, cost per funded account, conversion rate, ROAS, and wallet share.

• Maintain a continuous testing roadmap across creative, audience, offer, and channel.

• Collaborate with analytics, agency, and business intelligence teams to translate data into actionable insights.

• Operate and enhance the marketing technology stack, which includes HubSpot Marketing, Power BI, Microsoft Copilot, and Google Analytics.

• Work alongside IT and digital teams to ensure a seamless data flow, accurate attribution, and dependable campaign execution.

• Ensure marketing practices comply with credit union advertising and lending regulations.

• Guide and develop direct reports, agency partners, and contractors.

• Coordinate with product, retail/branch, digital, and IT teams to ensure timely program delivery.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• At least 10 years of marketing experience with progressive responsibilities.

• Minimum of 5 years in a management or leadership position focused on growth, demand, or digital marketing strategy.

• Extensive knowledge of digital marketing and data analysis.

• Direct experience with B2C acquisition.

• Proven track record in reducing acquisition costs and enhancing return on investment.

• Proficiency in marketing automation, CRM, and web analytics platforms.

• Strong understanding of paid and organic channels and relevant metrics such as CAC, ROAS, conversion rate, and LTV.

• Experience in budget management and the ability to calculate and optimize ROI.

• Excellent project management capabilities.

• Familiarity with credit union and lending compliance requirements.

• Comfort with experimentation, testing design, and basic statistical reasoning.

• Hands-on experience and certifications in HubSpot Marketing, Google Ads, and Google Analytics are preferred.

• Experience in a financial institution or a highly regulated environment is preferred.

• Proven ability to lead B2C digital acquisition at scale and manage creative or agency partners is preferred.

• Outstanding written and verbal communication and presentation skills.

🏝️ Benefits

• Performance-based compensation incentives available.

• Medical, dental, and vision insurance, with an option for 100% company-paid employee-only coverage.

• Health Care FSA (HCFSA).

• Health Savings Account (HSA) with employer contributions.

• Dependent Care FSA (DCFSA).

• Life and AD&D insurance.

• 401(k) plan.

• 8 hours of vacation accrued monthly.

• 8 hours of sick leave accrued monthly.

• 11 paid holidays.

• 1 floating holiday.

• 16 hours of self-care time.

• 16 hours of volunteer time.