Director of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee Rhythm’s strategy for acquisition and conversion across various brands and business lines.

• Take charge of annual and quarterly growth strategies, forecasts, and investment decisions at the portfolio level.

• Collaborate with the CMO and Executive Leadership to set growth objectives, allocate resources, manage media investments, and establish strategic priorities.

• Relay performance metrics, insights, trade-offs, and investment suggestions to senior stakeholders.

• Create and manage a high-performing Growth organization and an ecosystem of agencies and partners.

• Utilize emerging AI, automation, and growth technologies.

• Direct the acquisition strategy and performance across various channels including Paid Search, Paid Social, Display & Programmatic, Affiliates, CTV, OOH, Direct Mail, creator/influencer partnerships, and new channels.

• Determine media mix and budget allocation based on marginal return, incrementality, and business economics.

• Propel customer growth, revenue, CAC, LTV, payback, contribution economics, and other business objectives.

• Identify, experiment with, and expand new channels, partnerships, audiences, and distribution opportunities.

• Develop scalable testing programs across audiences, creative, messaging, offers, landing experiences, creators/influencers, and channels.

• Manage the conversion roadmap across websites, landing pages, and acquisition funnels.

• Lead experimentation efforts in user experience, messaging, offers, conversion paths, and site performance.

• Partner with Product, Design/UX, Engineering, Organic Growth, Brand, Creative, Operations, and Analytics teams.

• Integrate SEO, AI-driven search/GEO, and organic growth into the overarching Growth strategy.

• Establish KPIs and measurement criteria while setting up performance review schedules.

• Employ attribution, media mix modeling, incrementality testing, cohort and LTV analysis, forecasting, and advanced measurement techniques to inform decisions.

• Transform analytical insights into actionable growth strategies, experiments, and investment choices.

⛳️ Requirements

• Over 12 years of progressive experience in Growth Marketing, Performance Marketing, Customer Acquisition, or related fields.

• More than 5 years in leadership roles, overseeing teams or complex multi-channel growth portfolios.

• A proven history of driving customer and revenue growth through advanced multi-channel acquisition strategies.

• Experience managing substantial marketing budgets, ideally in the eight-figure range annually.

• Extensive expertise in both digital and offline performance marketing.

• Proven success in making portfolio-level investment decisions and creating new customer acquisition channels.

• Strong understanding of conversion rate optimization (CRO), experimentation, digital customer journeys, and organic growth/SEO.

• An advanced grasp of growth economics and measurement metrics, including CAC, LTV, payback, contribution economics, attribution, MMM, incrementality, forecasting, and optimizing media investments.

• Demonstrated ability to utilize analytics, customer insights, AI, and automation effectively.

• Excellent executive communication skills and sound commercial judgment.

• Proven leadership capabilities with experience in building, developing, and motivating high-performing teams.

• Strong cross-functional influence skills, with experience in collaboration with Product, Engineering, Analytics/Data, Creative, Brand, and Operations teams.

• Experience in sectors such as energy, home electrification, clean technology, healthcare, FinTech, consumer subscriptions, marketplaces, or consumer technology is a plus.

🏝️ Benefits

• Competitive salary.

• Annual performance-based bonuses.

• Unlimited paid vacation.

• Comprehensive medical coverage.

• Opportunities for ongoing professional development.

• Flexible work environment.