Director of Growth

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of client growth strategies across Google Ads, Meta Ads, landing pages, and conversion funnels.

• Enhance CAC, ROAS, SQLs, pipeline generation, and the transition from trial to paid conversions.

• Initiate and monitor 2–4 structured growth experiments for each client on a monthly basis.

• Detect performance issues, ascertain root causes, and execute improvements.

• Create growth roadmaps and provide performance recommendations.

• Act as the main strategic liaison for US-based founders, CMOs, and marketing teams.

• Conduct client strategy calls, share insights, and ensure client retention.

• Collaborate with media buyers, designers, and marketing specialists.

• Oversee campaign delivery, creative briefs, timelines, and quality assurance.

• Update the founder on account performance and priorities.

• Evaluate prospective clients' advertising accounts, analytics, and conversion funnels.

• Develop 90-day growth roadmaps for sales presentations.

• Guide new client onboarding within the initial two weeks.

• Enhance reporting, campaign workflows, and internal processes.

• Leverage AI tools and automation for research, reporting, creative ideation, and analysis.

⛳️ Requirements

• Demonstrated experience in a senior growth marketing or performance marketing leadership position.

• Previous background at a performance marketing or growth agency managing several US-based clients.

• Advanced hands-on knowledge of Google Ads and Meta Ads, including campaign optimization and performance evaluation.

• Solid understanding of full-funnel growth strategy, CAC, ROAS, conversion optimization, and lead generation.

• Experience in auditing prospect accounts, developing 90-day growth roadmaps, and aiding sales presentations.

• Proven capability to independently manage client relationships and engage with founders and CMOs.

• Experience in leading or coordinating media buyers, designers, and marketing specialists.

• Practical experience with ChatGPT, Claude, and AI-assisted workflows for marketing operations.

• Exceptional English communication skills, both written and verbal.

• Strong analytical, problem-solving, and project management abilities.

• Availability to work during the necessary overlap with US Eastern Time.

• Experience with SaaS, AI/ML, e-commerce, retail, consumer goods, or entertainment and media sectors.

• Knowledge of GA4, CRM integrations, attribution, and conversion tracking.

• Experience with landing page CRO, creative testing, and lifecycle marketing.

• Familiarity with marketing automation and agency operational processes.

🏝️ Benefits

• Fully Remote: Work from anywhere with a high-performing, US-focused growth marketing agency.

• Leadership Opportunity: Take charge of growth strategy, client relationships, and campaign outcomes.

• Career Growth: Contribute significantly to the agency's ongoing expansion.

• High-Impact Work: Drive measurable growth for ambitious SaaS, AI, and technology firms.

• Direct Client Placement: Be integrated as a member of the company's team.

• Modern Marketing Environment: Utilize cutting-edge AI tools, automation, and data-driven growth strategies.

• Founder Collaboration: Work directly with agency leadership on strategic projects and business growth.