Director of Global Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive execution of the marketing campaign calendar for the UK and US, encompassing ABM, paid, organic, email, content, and events.

• Serve as the main point of contact for the external campaign agency, managing their activities from an in-house perspective.

• Take ownership of campaign performance metrics and provide weekly updates to the executive team.

• Create web copy, landing pages, case studies, white papers, sales materials, social media content, and email sequences.

• Oversee, edit, and ensure quality control of AI-assisted marketing outputs.

• Convert clinical outcomes, customer narratives, and product features into compelling commercial proof points.

• Implement account-based strategies targeting specified US health systems, NHS trusts, and university nursing programs.

• Manage the marketing technology stack, including HubSpot, ABM, and intent tools.

• Collaborate with Sales, Account Management, and Customer Success to ensure marketing initiatives align with pipeline requirements.

• Lead the execution of key events in the US and UK, encompassing pre-event ABM, on-site engagement, and post-event follow-ups.

• Assess the contribution of events to the pipeline.

• Create customer case studies, facilitate reference calls, develop co-marketed content, and foster advocacy.

• Set up weekly campaign evaluations, monthly performance reports, and quarterly planning in relation to pipeline targets.

• Manage the marketing budget, ensuring accountability from agencies and vendors.

⛳️ Requirements

• 5-8+ years of experience in B2B marketing.

• Proven senior-level ownership of positioning, product marketing, and editorial strategy in a SaaS healthtech context focused on enterprise deals.

• Direct experience in marketing to US health systems, with a comprehensive understanding of buying committees and consensus-driven procurement processes.

• Experience in marketing to nursing schools and academic institutions is highly advantageous.

• Familiarity with marketing to NHS trusts and UK universities is a plus.

• Significant, current hands-on experience with AI is essential.

• Proficient in utilizing Claude and modern AI tools as foundational production resources.

• Direct experience in establishing quality standards and review processes for AI-generated content.

• Demonstrated editorial acumen with the ability to refine and enhance marketing content.

• Proven track record in owning product marketing and competitive positioning.

• Comfortable managing a budget and overseeing people, contractors, and agencies.

• Familiar with HubSpot, LinkedIn paid advertising, intent and ABM tools, as well as basic analytics.

• History of being a senior individual contributor and small-team leader rather than a full-time people manager.

• Experience collaborating with a defined Go-To-Market (GTM) strategy.

• Residing in the United States, preferably in the EST time zone.

• Willingness to travel up to 20% of the time.

🏝️ Benefits

• 30 days of paid time off plus 8 company holidays.

• Uncapped commission structure.

• Comprehensive Medical, Vision, and Dental Insurance.

• High-performance laptop and VR headset provided.

• Flexible work environment with the option to work remotely.

• One-time $600 allowance for office setup.

• 401K plan.

• The satisfaction of knowing you are making a significant impact!