Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee EventMobi's comprehensive events program, which includes trade shows, sponsorships, and proprietary events.

• Manage the calendar, budget, messaging, pre-event marketing, booth design, shipping, staffing, and on-site execution for trade shows.

• Collaborate with Demand Generation and Sales teams to schedule meetings prior to events.

• Ensure that leads are entered into HubSpot with proper attribution.

• Serve as the event technology authority and design unique event activations.

• Handle sponsored-event give/get agreements, on-site presence, and database expansion through opt-ins.

• Work with Customer Success on event technology for sponsored conferences.

• Identify advocacy opportunities and forward case studies and reviews to Customer Marketing.

• Develop owned events ranging from local workshops and dinners to the inaugural user conference.

• Establish event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing strategies.

• Maintain a single source of truth for each event.

• Project manage events, vendors, and contracts effectively.

• Forecast budgets and provide quarterly recommendations to the VP of Marketing regarding what to scale, maintain, or eliminate.

• Supervise and support the Event Coordinator.

• Collaborate with Demand Generation, Sales, Customer Success, Marketing Operations, and the VP of Marketing.

⛳️ Requirements

• A minimum of 8 years in corporate event marketing within a B2B environment.

• Experience participating as an exhibitor in booths, rather than solely as an agency or organizer.

• Proven track record in managing a high volume of third-party trade shows and sponsored events portfolio.

• Expertise in planning and executing a mid-size user conference and exclusive dinner series.

• Strong background in event technology, including registration platforms, lead capture applications, badge printing, and event app development using competitor platforms.

• Experience overseeing an event budget and demonstrating returns on investment in pipeline and revenue.

• Proficient in writing event messaging and copy.

• Familiarity with HubSpot and its attribution features.

• Willingness to travel approximately once a month throughout North America and Europe.

• A safe, comfortable, ergonomic, private, and quiet workspace is required.

• Reliable internet connection with a minimum download speed of 30 Mbps.

• Must be a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe.

🏝️ Benefits

• Stock Option.

• Comprehensive benefits package.

• 15 days of annual leave.

• 3 additional summer days off.

• Birthday holiday.

• Opportunities for regional in-person gatherings and co-working sessions.

• Access to top-of-the-line hardware.

• Best-in-class collaboration software for remote work.

• Flexibility to work remotely from home.

• Referral bonus of $2,500 CAD for successful referrals.

• Employee accommodations available upon request.