Director of Global Event Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of EventMobi’s comprehensive events program, encompassing trade shows, sponsorships, and proprietary events.

• Oversee event strategy, budget management, messaging, booth design, outcomes, and the expansion of the event portfolio.

• Manage tradeshow calendars, pre-event marketing, booth design, shipping logistics, staffing, and on-site execution.

• Collaborate with Demand Generation and Sales teams to arrange meetings prior to events.

• Ensure that leads are captured in HubSpot and accurately attributed.

• Act as the event technology specialist and develop unique event activations.

• Handle relationships for sponsored events, including written give/get agreements, on-site presence, and opt-in database expansion.

• Partner with Customer Success on technology for sponsored conference events.

• Identify opportunities for product adoption and relay advocacy successes to Customer Marketing.

• Organize owned events ranging from local workshops and dinners to an annual user conference.

• Set event objectives, formats, agendas, speakers, venues, run of show, and attendee marketing strategies.

• Maintain a single source of truth for all events and manage each event project.

• Oversee vendor relationships and contracts while forecasting budgets.

• Provide quarterly recommendations to the VP of Marketing regarding scaling, maintaining, or cutting initiatives based on spending, pipeline, and revenue metrics.

• Supervise and guide the Event Coordinator while collaborating with the VP of Marketing, Demand Generation, Sales, Customer Success, and Marketing Operations.

⛳️ Requirements

• Minimum of 8 years of experience in corporate event marketing within a B2B environment.

• Background as an exhibitor in the booth, rather than solely as an agency or organizer.

• Experience managing a substantial portfolio of third-party trade shows and sponsored events.

• Involvement in the planning and execution of a mid-sized user conference and exclusive dinner series.

• Strong expertise in event technology, including registration platforms, lead capture applications, badge printing, and event app development using competitors’ platforms.

• Familiarity with IMEX, MPI, PCMA, CSAE, or ASAE is advantageous.

• Proven experience managing an event budget and demonstrating returns in terms of pipeline and revenue.

• Proficient in crafting event messaging and copy.

• Experience with HubSpot and understanding of attribution.

• Willingness to travel approximately once a month across North America and Europe.

• A safe, comfortable, ergonomic, private, and quiet workspace is required.

• Reliable internet connection with a minimum of 30 Mbps download speed.

• Must be a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada, and Europe.

🏝️ Benefits

• Stock Option.

• Comprehensive benefits package.

• 15 days of annual leave plus 3 additional summer days.

• Birthday recognized as a holiday.

• Opportunities for regional in-person gatherings and co-working sessions.

• Access to top-of-the-line hardware.

• Utilization of the best collaboration software for remote work.

• Referral fee of $2,500 CAD (Internal Only).