Director of Food Service

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete strategy and profit & loss for Jade Leaf’s wholesale and foodservice division, which includes annual planning, revenue growth, pricing structure, trade investments, and profitability.

• Create and implement a long-term growth strategy for the channel, focusing on independent cafes, regional and national chains, foodservice operators, and key distribution partners.

• Establish a distributor framework and investment strategies that balance customer value, competitive positioning, and EBITDA objectives.

• Identify, target, negotiate, and secure high-value regional and national foodservice clients.

• Maintain senior-level relationships with major foodservice clients, including joint business planning, business reviews, contract negotiations, product assortment expansion, and long-term growth strategies.

• Develop and manage a national and regional distributor strategy, encompassing partner identification, commercial negotiations, onboarding, and performance management.

• Increase the wholesale customer base through acquisition, retention, purchase frequency, product assortment optimization, and growth in sales to existing customers.

• Collaborate with Marketing to develop and expand the "Proudly Serving Jade Leaf" initiative.

• Work with Innovation and Supply Chain to launch foodservice-specific products, formats, and packaging sizes.

• Oversee channel forecasting and collaborate with Supply Chain and Operations to ensure service level maintenance, inventory availability, and customer satisfaction.

• Represent Jade Leaf at customer meetings, industry conferences, trade shows, and foodservice events.

• Provide dotted-line management for the Owned Channel eCommerce Manager and work cross-functionally with Sales, Marketing, Supply Chain, Finance, and Innovation.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Sales, Hospitality, or a related discipline.

• Over 8 years of progressive sales or business development experience in CPG, foodservice, beverage, coffee/tea, or a related sector.

• Proven track record in building and expanding a substantial foodservice or wholesale business, with a focus on revenue and profitability responsibilities.

• Significant experience in selling to and managing multi-location cafes, restaurants, hospitality, or foodservice clients.

• Experience with regional or national chains is highly desirable.

• Proven background in developing and managing distributor relationships.

• Strong comprehension of distributor economics, pricing, margins, and go-to-market strategies.

• Solid commercial and financial insight.

• Experience in P&L management, pricing strategy, forecasting, trade investments, and customer profitability.

• Exceptional skills in relationship-building, negotiation, and presentation.

• Ability to influence senior stakeholders from customers and distributors.

• Highly entrepreneurial, analytical, and results-oriented.

• Capacity to create new capabilities and processes in a dynamic, high-growth environment.

• Willingness to travel regularly for customer, distributor, and industry events.

• Candidates applying for employment in the US must possess work authorization that does not currently or in the future require visa sponsorship.

🏝️ Benefits

• Eligibility for an annual discretionary bonus.

• Work authorization for US employment is required without current or future visa sponsorship.

• Reasonable accommodations available for applicants with disabilities.