Director of Display Advertising – B2A

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Take full responsibility for the end-to-end execution of advertising display campaigns, encompassing trafficking, targeting, quality assurance, pacing, optimization, reporting, and delivery.

• Oversee advertising-controlled display inventory, which includes forecasting, availability, allocation, and assessing campaign feasibility.

• Manage the daily administration of Google Ad Manager and maintain configurations for campaigns and inventory.

• Lead the AdOps specialist team in the operational execution of programmatic display, which includes deals, inventory setup, monitoring, and troubleshooting.

• Collaborate with Yield on programmatic monetization, inventory allocation, demand integrations, and changes that affect inventory.

• Identify and resolve issues related to campaigns, tracking, inventory, and AdTech, coordinating efforts with Yield, Product, and Engineering teams.

• Work closely with Advertising Sales and Account Management on the feasibility of campaigns, inventory limitations, targeting capabilities, and potential delivery risks.

• Collaborate with the VP of Operations & Client Services and the Operations Support team to ensure scalable workflows, standard operating procedures, reporting, reconciliation, and campaign support processes are maintained.

• Recognize opportunities for automation and operational efficiencies.

• Monitor display performance, inventory utilization, campaign volume, and operational capacity.

⛳️ Requirements

• A minimum of 2 years of experience in digital advertising operations, publisher Ad Ops, programmatic operations, or a related field.

• Proficient knowledge of Google Ad Manager and direct display campaign management.

• Strong grasp of programmatic advertising, inventory management, SSPs, targeting, tracking, and publisher AdTech.

• Experience in troubleshooting issues related to campaign delivery and advertising technology.

• Excellent analytical, organizational, and cross-functional communication skills.

• Demonstrated ability to independently manage strategic operational responsibilities alongside hands-on campaign execution.

• A high level of agency combined with a strong ownership mindset.

• Capability to independently evaluate competing priorities, make sound judgment calls, and proactively advance work initiatives.

🏝️ Benefits

• Full-time employment.