Director of Digital Strategy

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Conduct audits of the website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings for six operating companies and the corporate brand.

• Develop formal standard operating procedures (SOPs) for digital marketing across the portfolio.

• Manage Google and Meta campaigns comprehensively at both property and corporate levels, overseeing budget, duration, and performance for hundreds of simultaneous campaigns.

• Provide guidance to VPs of Marketing and Marketing Managers on budget allocation and performance drivers based on data analysis.

• Lead efforts in technical and on-page SEO, optimizing for AI answer and generative search platforms.

• Create and manage comprehensive reporting from the collective level down to individual properties, including competitive benchmarking.

• Incorporate PropTech and AI tools into team workflows and enhance the customer journey.

• Transition digital marketing accounts and platforms into a centralized, company-owned structure.

• Oversee the website strategy and execution for portfolio company sites; assist with corporate redesign through UX input and link campaigns to the site post-launch.

• Direct corporate email strategy and execution while establishing portfolio standards.

• Establish portfolio-wide organic social strategy and standards.

• Optimize Google Business Profiles and manage the online reputation for six operating companies.

• Ensure accurate ILS and syndication data and reporting for platforms such as Apartments.com, Zillow Rental Manager, and RentCafe.

• Hold vendors for web, SEO, paid media, email, reputation, and listings accountable to established standards.

⛳️ Requirements

• Extensive cross-channel digital expertise, our primary qualification with 6–8+ years of technical experience.

• An analytical mindset with a robust understanding of systems and funnels.

• Practical experience with CRM systems and a general understanding of property management systems.

• Comprehensive management of Google and Meta at both property and corporate levels, handling hundreds of concurrent campaigns.

• Advanced technical SEO knowledge along with current AEO/GEO experience.

• Experience in multi-level reporting, PropTech, and AI integration.

• Skills in website/UX design, email, organic social, GBP and reputation management, and ILS coordination.

• Familiarity with Fair Housing advertising regulations, including Meta's Special Ad Category.

• Proven experience with SOPs, account consolidation, and vendor management.

• Bonus: Experience in multifamily, hospitality, or home sales marketing; brand website redesign or multi-brand agency experience.

🏝️ Benefits

• Flexible schedule.

• Payment in USD - contractor agreement.