Director of Demand Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of all demand generation activities, including SEO, content marketing, paid search, social media, programmatic advertising, ABM, partner and co-marketing initiatives, as well as events.

• Achieve over 40% of net-new pipeline, triple the number of inbound MQLs, and increase search visibility tenfold by the sixth month.

• Manage a substantial six-figure annual digital marketing budget along with a significant budget for trade shows and conferences.

• Make informed decisions on marketing investments, phase out underperforming initiatives, and scale up successful programs.

• Create an AI-driven content engine utilizing programmatic SEO, automated competitor and Ideal Customer Profile (ICP) research, and AI-assisted content creation.

• Identify and map the ICP for haulers in the US and Canada.

• Implement non-form lead identification, retargeting strategies, and account-level scoring.

• Provide a curated, scored lead list to Business Development Representatives (BDRs) and Account Executives (AEs) on a daily basis.

• Oversee the website, blog, customer stories, and product launches.

• Collaborate with the GTM Engineer on conversion experiments, demo environments, and landing page designs.

• Establish TrashLab as the AI-native alternative to traditional incumbents, managing its narrative and keyword presence.

• Report directly to the CEO.

⛳️ Requirements

• A minimum of 7 years of experience in B2B SaaS demand generation.

• At least 3 years in a leadership role as a Director or Head of Demand Generation.

• Proficiency in writing code or AI scripts to solve marketing challenges, including languages such as Python, JavaScript, and tools like scraping, n8n/Zapier, and custom GPT agents.

• Proven track record of driving over 5x organic traffic growth or delivering equivalent improvements in paid efficiency within a B2B SaaS environment over the last 3 years.

• Familiarity with HubSpot, Marketo/Pardot, GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or similar platforms.

• Strong understanding of marketing funnels and unit economics, including cost per lead (CPL), MQL to SQL conversion, Customer Acquisition Cost (CAC) payback, and blended LTV/CAC metrics.

• Experience in vertical SaaS sectors such as field service, construction technology, fleet/logistics, or FinTech is highly preferred.

🏝️ Benefits

• Equity

• Unlimited PTO

• Health insurance

• Vision insurance

• Dental insurance

• 401(k)