Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the qualified pipeline from initial contact to the sales handoff.

• Propel leads through various channels including paid advertising, organic search, SEO, and AI-driven search visibility (GEO).

• Report directly to the VP of Marketing and collaborate closely with the Sales team.

• Develop and implement a demand generation roadmap that aligns with revenue goals and Sales priorities.

• Manage the SEO strategy and execution in collaboration with the web team.

• Oversee Google and LinkedIn paid media campaigns, focusing on campaign structure, targeting, creative testing, and budget management.

• Enhance Meeting Tomorrow’s presence in ChatGPT, Perplexity, and Google AI Overviews using GEO strategies.

• Design and refine agentic workflows for lead scoring, outreach sequencing, and other repeatable marketing processes.

• Monitor demand generation KPIs such as CPL, MQL volume and quality, MQL-to-SQL conversion rates, pipeline contribution, and CAC.

• Conduct A/B testing and cross-channel analyses.

• Collaborate with Sales on lead handoff processes, pipeline evaluations, and feedback mechanisms.

• Ensure adherence to outbound program regulations including CAN-SPAM, GDPR, and CCPA.

• Evaluate existing programs, marketing technology stack, and agent infrastructure.

• Develop a demand generation roadmap that integrates agent strategies and creates measurable pipeline results.

⛳️ Requirements

• Demonstrated expertise in SEO, encompassing both technical and content aspects.

• Practical experience in building AI agents or agentic workflows; must have developed at least one agent that automates a real-world task.

• Proven history of digital lead growth linked to revenue generation.

• Strong data analysis skills, capable of independent assessment and communicating pipeline performance effectively to leadership.

• Familiarity with Google Ads and LinkedIn paid media platforms.

• Experience with marketing automation or CRM tools such as HubSpot, Marketo, ActiveCampaign, or similar systems.

• Proficient in keyword targeting, on-page SEO optimization, content signals, and technical SEO practices.

• Understanding of compliance with CAN-SPAM, GDPR, and CCPA regulations.

🏝️ Benefits

• Options for medical, dental, and vision plans.

• Employer-sponsored short-term disability (STD), long-term disability (LTD), life insurance, and access to Employee Assistance Programs (EAP).

• 401k plan with employer matching up to 4%.

• 16 PTO days (increasing with tenure) plus 9 paid holidays.

• Annual profit-sharing bonus.

• 12 weeks of fully paid parental leave (for maternity, paternity, or adoption).

• Monthly reimbursement of $50 for fitness expenses.

• Monthly stipends for internet and/or cell phone expenses.

• Company contributions to charities of your choice (up to $1,000 annually).

• Regular social events and opportunities for professional development.

• Annual merit-based salary increases depending on performance.