Director of Demand Generation

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Take ownership of the marketing strategy and funnel aimed at family law professionals, including attorneys, mediators, parenting coordinators, custody evaluators, and courts.

• Create measurable demand-generation initiatives, including content, email nurturing, webinars, CLE-eligible educational programs, conferences, and events.

• Collaborate with Professional Liaisons and the Sales team to enhance the awareness, credibility, and relevance of the OurFamilyWizard brand.

• Develop tracking and attribution mechanisms that link professional engagement to family sign-ups and subscriptions.

• Work alongside the Data and RevOps teams to identify attribution gaps, conduct experiments, and report on pipeline and adoption goals.

• Oversee the professional marketing budget and provide justification for investments in CRM, event materials, sponsorships, and advertising.

• Ensure consistency in messaging, targeting, and transitions across Marketing, Sales, and Product teams.

• Convey the needs of family law professionals to internal teams.

• Foster awareness, trust, and advocacy so that professionals endorse OurFamilyWizard to families.

⛳️ Requirements

• Minimum of 8 years in B2B, B2B2C, partner/channel, or demand-generation marketing.

• 2–3 years of experience leading programs or a channel from start to finish, with direct responsibility for a funnel and its performance metrics.

• Proven track record in developing marketing programs that influence professional or partner audiences to drive downstream customer acquisition.

• Strong analytical skills, including experience with attribution and funnel metrics.

• Proficient in CRM and marketing automation software such as HubSpot, along with analytics tools and AI-assisted workflows.

• Exceptional written and verbal communication skills, capable of establishing credibility with senior and professional audiences.

• Experience in marketing to legal, healthcare, financial, or other regulated professional sectors is highly preferred.

• Familiarity with family law, legal technology/SaaS, CLE or professional education program design, or large-scale event/field marketing is a plus.

• This is a hands-on individual contributor role with no direct reports.

• Ability to independently develop marketing strategies and create marketing materials.

🏝️ Benefits

• Medical: In Tandem covers 100% of the premium for employees and 99% for all additional family members.

• 401k: Offers up to a 4% match with immediate vesting.

• Paid leave for all new parents.

• Learning & Development stipend available for employees.

• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day).

• Personal Time Off: 15 days for 0-1 years of employment and 20 days for 1-3 years of employment.

• Supportive and flexible working environment – work from anywhere!

• Equal employment opportunities and protection against discrimination and harassment.