Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the strategy for demand generation and the acquisition engine.

• Report directly to the Vice President of Growth Marketing.

• Take ownership of lead generation and nurturing strategies from initial contact to final purchase.

• Construct and enhance multi-channel acquisition initiatives across both organic and strategic avenues.

• Collaborate with the Director of Performance Marketing on the strategy and execution of paid channels.

• Oversee, align, and project acquisition budgets with a clear framework for ROI.

• Develop the roadmap for acquisition, pinpoint new opportunities, and scale effective channels.

• Propel top-of-funnel volume through strategic programs, organic channels, and innovative experiments.

• Investigate and validate new channels, creating supporting assets with internal teams.

• Collaborate with Sales to uphold MQL quality standards and ensure timely follow-up.

• Manage the acquisition-sourced pipeline and revenue goals in conjunction with Sales.

• Oversee the funnel, identify points of drop-off, and enhance conversion rates.

• Align Marketing and Sales on targeting, qualification, and revenue objectives.

• Monitor KPIs such as MQLs, signups, new accounts, and revenue.

• Partner with lifecycle and product marketing to boost activation and early customer conversion.

• Optimize rates from signup to SQL and from signup to first value.

• Present insights, forecasts, and recommendations to senior leadership.

• Manage multiple campaigns concurrently, ensuring prioritization and team coordination.

• Function as a senior individual contributor with influence across Growth, Sales, and Product.

• Oversee the creation of advertisements, landing pages, content, and other materials for demand generation.

• Manage relationships with agencies and vendors as necessary.

⛳️ Requirements

• Demonstrated experience in driving acquisition programs at scale within fast-paced, high-growth, or startup settings.

• Ownership of multi-channel growth strategies with accountability for revenue outcomes.

• Strong analytical skills; comfortable with experimentation, attribution, and analyzing funnels.

• Experience in conducting high-tempo experimentation cycles across various channels, messaging, and conversion points.

• Capability to operate independently and navigate ambiguity, prioritizing speed and learning over perfection.

• Ability to effectively partner with sales and foster alignment across teams.

• Skill in customizing acquisition strategies by ideal customer profile, industry, and buying persona.

• Experience in developing creative assets and collaborating with content and design partners.

• Excellent communication skills.

• A mindset oriented towards iteration and measurable impact.

🏝️ Benefits

• Competitive medical, dental, and vision insurance.

• 401K plan.

• Parental leave programs.

• Paid volunteer days.