Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Facilitate bi-weekly client discussions regarding performance, strategies, testing priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled meetings.

• Convert performance metrics into actionable recommendations and strategic choices.

• Cultivate strong client relationships that enhance retention, renewals, and referrals.

• Proactively pinpoint and address risks and opportunities within accounts.

• Design, launch, and optimize Meta campaigns aimed at lead generation and scheduling appointments.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing processes.

• Track daily performance against cost-per-appointment and other crucial acquisition metrics.

• Analyze underperforming campaigns to identify where modifications are likely to yield improvements.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to generate innovative creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insights.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the source of funnel challenges.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility for Meta advertising.

• Proven track record of managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to manage campaigns toward specific performance goals while encouraging client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency setting.

• Preferred: Familiarity with direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonuses.