Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand generation strategy throughout the funnel, from creating awareness to achieving marketing-qualified opportunities.

• Design and implement integrated, multi-channel campaigns aimed at school districts.

• Develop demand programs for acquiring new customers and expanding within the existing customer base.

• Manage the demand calendar and synchronize campaigns with product launches, events, and seasonal education purchasing cycles.

• Oversee the paid media strategy and execution, which includes budget management and analyzing return on spend.

• Create retargeting and account-based marketing programs.

• Transform webinars and events into systematic pipeline initiatives.

• Enhance landing pages, forms, and digital interactions in collaboration with the Creative team.

• Collaborate with Sales, Product Marketing, Customer Marketing, and Creative departments.

• Align with Sales on target metrics, territories, and lead quality standards.

• Direct creative briefs for campaign materials.

• Manage marketing automation and the prospect-to-sales systems.

• Develop and refine nurture sequences, lead scoring, and lead routing processes.

• Define lead stages, qualification criteria, and establish the marketing-sales service level agreement.

• Ensure seamless handoffs, accurate tracking, and consistent definitions of qualified leads.

• Create reports for pipeline and attribution.

• Utilize data to forecast, prioritize investments, and enhance campaign performance.

• Establish dashboards and operational routines to monitor demand performance.

⛳️ Requirements

• A Bachelor's Degree is mandatory.

• Extensive experience (8+ years) in demand generation, growth strategies, or digital marketing.

• A minimum of 2+ years in a leadership position overseeing team members.

• Profound, hands-on knowledge of paid campaigns, particularly on LinkedIn and Reddit.

• In-depth expertise in marketing automation and CRM platforms, including lead scoring and attribution methodologies.

• Demonstrated success in building demand engines that produce measurable and repeatable pipeline results in B2B SaaS or EdTech sectors.

• Strong understanding of paid media, campaign strategies, and conversion optimization across various digital platforms.

• Ability to link marketing efforts to pipeline and revenue, providing clear reports to leadership.

• Excellent communication abilities.

• Experience in leading or mentoring teams, providing clear guidance, and maintaining high standards for outcomes.

• Willingness to travel up to 15% of the time.

🏝️ Benefits

• 4+ weeks of vacation.

• 13+ paid holidays.

• 12 weeks of fully paid parental leave for all parents.

• 401(k) plan with a 0.5:1 company match.

• Comprehensive medical, dental, and vision insurance plans.

• Company-funded life, short-term disability, and long-term disability insurance.

• Optional supplemental life, accident, and pet insurance.

• Paid volunteer days provided through ClassLink Cares.

• Tuition reimbursement for ongoing education.

• Coaching and internal programs that promote career and personal development.

• Annual company retreats and team-building events.