Director of Demand Generation

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and take charge of Advantage HQ’s B2B demand generation strategy.

• Identify key segments, buyer personas, channels, campaigns, and targets to generate qualified meetings, opportunities, pipeline, and revenue.

• Lead the segmentation, reactivation, and nurturing of the current CRM database.

• Create unique lifecycle journeys for inbound leads, inactive prospects, no-shows, lost opportunities, former clients, and high-value accounts.

• Evaluate campaigns, messaging, audiences, and offers based on commercial results.

• Enhance landing pages, qualification flows, lead routing, nurture programs, and retargeting efforts.

• Supervise founder-led content, case studies, executive communications, research, webinars, sales materials, and account-specific campaigns.

• Ensure alignment between marketing, setters, and sales teams.

• Implement feedback loops utilizing meeting quality, opportunity conversion rates, reasons for losses, and customer quality metrics.

• Analyze funnels, draft campaign briefs, assess messaging, review CRM workflows, evaluate performance, and oversee execution.

• Leverage AI for research, analysis, content creation, personalization, and campaign deployment.

• Establish a significant commercial function with potential for expansion into broader revenue marketing and B2B growth oversight.

⛳️ Requirements

• Extensive experience in B2B demand generation, revenue marketing, or growth marketing.

• Proven track record of generating pipeline from U.S. or international enterprise buyers.

• Strong grasp of CRM systems, lifecycle marketing, and marketing automation tools.

• Experience collaborating closely with setters, SDRs, account executives, or closers.

• Demonstrated measurable impact on pipeline and revenue.

• Background in agencies, professional services, SaaS, martech, advertising, or related fields.

• Exceptional written communication and analytical skills.

• Experience managing small teams, contractors, or cross-functional initiatives.

• Ability to integrate CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into a cohesive system.

• Strong strategic thinking paired with hands-on execution capabilities.

• Comfort in fast-paced environments with incomplete information.

• Willingness and capability to utilize AI for research, analysis, content production, personalization, and campaign execution.

• Results-driven mindset with a focus on ownership and measurable outcomes.

🏝️ Benefits

• Performance bonus.

• Equity opportunities.

• Fully remote work environment.

• Flexible work arrangements from any location.

• Direct access to the Founder and sales leadership team.

• Freedom to redesign the demand generation framework.

• Chance to introduce new channels and incorporate AI across the organization.

• Opportunity to build a streamlined team.

• Potential for growth into broader responsibilities within revenue marketing and B2B growth.