Director of Culture – Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and cultivate PETA’s Culture & Experiential Marketing team, including the mentorship and supervision of staff.

• Discover avenues for PETA to engage in cultural dialogues and connect with Gen Z and Millennial demographics.

• Assemble culturally aware staff and internal voices to pinpoint trends and generate innovative ideas.

• Establish strategy, priorities, and a project pipeline for culturally significant initiatives.

• Navigate concepts from the ideation phase through approval, production, launch, and evaluation.

• Ascertain when to pursue projects internally versus engaging external expertise.

• Manage relationships with advertising agencies, guerrilla and experiential marketing firms, youth marketing companies, and other external resources.

• Collaborate with teams in Marketing, Communications, Media Relations, Campaigns, and creative departments.

• Remain updated on cultural trends, emerging technologies, platforms, advertising, experiential marketing, entertainment, youth culture, and pioneering work.

• Encourage experimentation and calculated risk-taking while balancing creative aspirations with budgets, feasibility, safety, and organizational considerations.

• Execute any additional tasks as assigned by the supervisor.

⛳️ Requirements

• Bachelor’s degree in a relevant field or equivalent experience.

• At least seven years of experience in marketing, advertising, experiential marketing, creative strategy, brand marketing, advocacy campaigns, or a related area.

• Proven experience in developing and implementing bold, unconventional, or culturally relevant marketing campaigns or public-facing initiatives.

• Demonstrated management experience with the capability to lead creative personnel and complex projects.

• In-depth knowledge of contemporary culture and the interests of Gen Z and Millennial audiences.

• Experience collaborating effectively with advertising, experiential, creative, production, or other external agencies and partners.

• Proven ability to identify strong creative concepts and translate them into compelling, actionable projects.

• Comprehensive understanding of social media, earned media, and how campaigns and real-world events stimulate conversations across various platforms.

• Strategic thinker with outstanding project management skills, capable of rapid decision-making, problem-solving, and juggling multiple priorities and budgets.

• Exceptional judgment and proven ability to make decisions in fast-paced, high-pressure, or uncertain environments.

• Excellent leadership, communication, collaboration, and interpersonal abilities.

• Extensive knowledge of animal rights issues and PETA campaigns.

• Strong commitment to the organization’s objectives.

• Professional demeanor and adherence to a healthy vegan lifestyle.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career growth.

• A dynamic and supportive work environment focused on animal rights advocacy.