Director of Commercial Marketing

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Lead and develop marketing strategies for iFIT’s commercial sector, encompassing the Freemotion, NordicTrack, and iFIT brands.

• Assist sales initiatives targeting gym chains, institutions, luxury hotels, resorts, wellness businesses, Pilates studios, and connected subscription clients.

• Align marketing objectives with commercial revenue, pipeline, and budget considerations.

• Create hospitality marketing programs, major installations, case studies, design-trade presence, and experiential events.

• Oversee Freemotion’s positioning, standards, and reputation among commercial buyers.

• Define NordicTrack’s commercial go-to-market strategy in accordance with brand standards.

• Develop sales toolkits, segment messaging, brochures, specification sheets, proposal templates, ROI tools, battlecards, and onboarding documentation.

• Create case studies, testimonials, reference-customer programs, and co-marketing initiatives.

• Manage customer advisory and referral programs.

• Collaborate on website lead capture, conversion strategies, paid media, lead generation, and account-based campaigns.

• Initiate studio-founder lead-generation pilots and expand effective channels.

• Direct trade show and commercial event strategy and content creation.

• Oversee agency partnerships, including social media and trade public relations.

• Lead and develop the marketing team, establish AI-enhanced production workflows, and manage vendor relationships.

• Manage the commercial marketing budget and report outcomes to marketing and commercial leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline.

• 8+ years of marketing experience, with at least 4 years in B2B or commercial marketing for physical products.

• Proven track record of collaborating with a quota-carrying sales team, demonstrating measurable impact on pipeline or revenue.

• 3+ years of experience marketing to hospitality buyers, with a history of securing business in this sector.

• Experience in supporting multiple sales motions.

• Familiarity with digital lead generation techniques, including landing pages, nurturing, paid media, and cost per lead.

• Experience in testing new channels or conducting customer discovery research.

• Proven use of AI tools in marketing production, ensuring quality, accuracy, and brand-consistency workflows.

• Practical experience with CRM and marketing automation systems.

• Background in planning trade shows and experiential events.

• Ability to create sales materials, write copy, and effectively brief and direct designers and agencies.

• Experience in managing personnel, agencies, and budgets.

• Willingness to travel up to 20%, including international destinations.

• Authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• Flexibility to work remotely from anywhere within the United States.

• Travel opportunities up to 20%, including international travel.

• At-will employment.