Director of Brand and Marketing Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Brand organization and design brand, growth, and communication strategies.

• Lead a diverse team to implement brand initiatives throughout the organization.

• Develop and refine gFiber’s brand narrative and visual identity system.

• Ensure the brand story is communicated effectively through customer communications, website, e-commerce, digital platforms, sales, direct mail, and email.

• Guide strategists, analysts, legal advisors, and communications experts in crafting marketing and competitive claims.

• Manage creative production for video, digital, out-of-home, and direct mail, overseeing budgets, internal teams, and vendors.

• Provide advice on media planning, media mix, and sponsorship opportunities.

• Establish brand governance and maintain strategic consistency.

• Manage press relations, public relations, social media, and influencer channels.

• Implement marketing strategies to enhance residential and commercial customer growth.

• Determine market entry strategies for existing, expanding, and innovative product markets.

• Lead enterprise growth strategies and product roadmaps based on consumer research, insights, and data.

• Oversee product marketing, positioning, messaging, and commercialization strategies.

• Enhance awareness and consideration in existing, acquired, and new markets.

• Develop and execute quantitative and qualitative brand and consumer insights research.

• Drive innovation and growth impact via social media platforms.

• Establish strategies for both internal and external influencers.

• Support digital-first brand principles and the gFiber App.

• Build the organization’s capabilities for blog, educational, and digital platform content to optimize LLM-focused GEO strategy.

• Lead press, public relations, and executive communication strategies.

• Create high-stakes communications, presentations, and creative assets while managing risks and identifying exposure opportunities.

• Lead a cross-functional communications task force.

• Enhance productivity and efficiency across production, agency, and spending categories.

• Align Marketing, Product, Finance, Engineering, and Legal teams on brand and communication initiatives.

• Oversee a team of over 20 employed and contracted marketing professionals along with multiple agencies.

• Report to the Chief Growth Officer and interact directly with the CEO, COO, and Chief Product and Technology Officers.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• A minimum of 10 years of progressive leadership experience in brand strategy, product marketing, growth marketing, communications, or a related field, specifically with a consumer product, B2C technology, or B2C telecommunications company.

• Proven ability to build consensus and execute complex programs in a rapidly changing and ambiguous environment.

• Experience operating at an executive level, showcasing a successful track record of achieving strategic outcomes through direct engagement with C-suite leadership.

• An MBA or a Master’s degree in a relevant field is preferred.

• At least 7 years of marketing experience within a consumer enterprise with a recurring revenue business model is preferred.

• Business line leadership experience with a solid record of customer growth or P&L responsibility is preferred.

• Demonstrated fluency in digital marketing is preferred.

• Experience in consumer product positioning, marketing, and/or packaging is preferred.

• Background in both B2C and B2B environments is preferred.

• Candidates residing in one of gFiber's serviceable metro areas are preferred.

🏝️ Benefits

• Bonus.

• Comprehensive benefits.

• Commitment to equal opportunity employment.

• An accessible and inclusive workplace.

• Support for applicant accommodations and confidential accommodations assistance.