Director of B2B Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the B2B marketing function from the ground up by defining the strategy, structure, tools, and ultimately the team.

• Take ownership of the marketing budget discussions by evaluating channels, conducting tests, and proposing justified expenditures along with anticipated returns.

• Develop a diverse channel mix that encompasses paid, organic, event, partner, and content strategies.

• Suggest industry conferences and trade shows, including the level of participation based on projected ROI.

• Design and execute multi-channel B2B campaigns utilizing LinkedIn, email, webinars, and various other channels.

• Clearly communicate eLocal’s Pay-Per-Lead/Call model to small and medium-sized business owners as well as national marketing teams.

• Collaborate with sales to monitor performance from initial contact to signed contracts, providing insights to inform investment decisions.

• Transform internal performance metrics into case studies, whitepapers, and success stories.

• Investigate large-scale inbound campaigns leveraging search engines and industry-specific trade platforms.

• Provide sales teams with presentations and materials tailored for local business owners and national marketing teams.

• Serve as an internal brand steward to ensure consistency in collateral and creative assets.

⛳️ Requirements

• 8–10 years of experience in B2B marketing, preferably with direct involvement in home services, local services, or a related sector.

• Proven experience in establishing a marketing function from scratch or working within a similar competitor organization with a deep understanding of budget, channel mix, and strategy.

• Proficiency in creating data-driven business cases for marketing expenditures, defending recommendations, and optimizing underperforming channels.

• Knowledge of Cost Per Acquisition (CPA) and Lifetime Value (LTV).

• Capability to connect with small business owners and corporate marketing managers.

• Skill in converting complex performance data into compelling narratives for growth.

• A sales-oriented mindset with tenacity in gathering client success stories.

• Demonstrated ability to mentor a small team while also functioning as a player-coach.

🏝️ Benefits

• Medical, Dental & Vision (company-paid medical premiums ranging from 82–95%).

• Company-funded Short-Term Disability, Long-Term Disability, and Life/AD&D Insurance.

• 401(k) plan with company matching.

• Flexible Paid Time Off policy.

• Volunteer Time Off Program.

• Allocated time each month for Learning and Development.

• Monthly wellness stipend.

• Remote work environment.

• Award-winning company culture recognized as a Great Place to Work® for six consecutive years.