Director of AI Content Systems, Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Determine publication topics, target audiences, and rationale based on search demand, AI-search behaviors, buyer inquiries, and revenue-driven marketing priorities.

• Design and implement AI workflows, agents, prompt libraries, briefs, and quality assurance gates to produce content at scale.

• Version, evaluate, and continually enhance the content production system.

• Create repeatable processes to gather knowledge from product teams, customer success, sales, customers, and external experts.

• Maintain ownership of voice, tone, editorial standards, and consistency in verbal and visual branding.

• Develop and execute the strategy for organic search and AI-search visibility across platforms such as ChatGPT, Perplexity, Google AI Overviews, and others.

• Take charge of website architecture, content organization, conversion pathways, and the website roadmap.

• Select and oversee AI tools, automation platforms, and external partners within budget constraints.

• Manage content creation, technical SEO/GEO implementation, and visual design efforts.

• Execute tasks personally when speed is critical, and direct agencies, contractors, and freelancers when scale is necessary.

• Propel organic leads, organic traffic, and AI/SEO search visibility.

• Build and manage a team of freelancers and contractors, with the potential for hiring as the system proves effective.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A minimum of 5 years in B2B SaaS content, SEO, or growth marketing.

• At least 1 year of experience in leading a function or program.

• Proven history of constructing and operating AI-powered content workflows in production.

• Capability to articulate an end-to-end content system, encompassing inputs, tools, prompts, skills, QA gates, output volume, and results.

• Practical experience with AI and automation tools, including LLMs, agents, and automation platforms.

• Proficient in tinkering with HTML and CSS.

• Ability to read Python and scripts.

• Comfortable with Claude Code or willing to learn it.

• Demonstrated success in increasing organic traffic and leads through SEO strategies.

• Fundamental understanding of how AI search surfaces and cites content.

• Strong editorial judgment with the ability to establish quality-control systems.

• Experience in guiding freelancers, agencies, and subject-matter experts to meet quality standards.

• Systems-oriented mindset with a focus on metrics, including throughput, cycle time, cost per asset, and outcomes.

• Position available only to candidates residing in the United States or Canada.

• Must have at least four hours of daily overlap with US Eastern Time hours.

• Authorized to work in the United States or Canada without requiring visa sponsorship.

🏝️ Benefits

• Access to professional development resources and a dedicated learning budget.

• Fully remote work options with flexible scheduling.

• An AI-first work environment equipped with funded tools.

• Opportunity to select and manage AI tools, automation platforms, agencies, contractors, and freelancers within a budget.

• Chance to design a new content team and hire as the system proves effective.