Director of Account Based Marketing

This is a fully remote position, open to applicants in Chile.

📋 Description

• Take charge of the complete ABM strategy and execution throughout the B2B client portfolio — including account selection, tiering, intent signal strategy, and multi-channel orchestration.

• Act as Power Digital's main ABM subject matter expert and Account Director for the Strategy and ABM teams.

• Develop and enhance ABM audits, playbooks, and go-to-market (GTM) plans for clients in collaboration with the B2B Client Strategy team.

• Design and oversee the implementation of 6Sense and Demandbase, incorporating intent data integration, account scoring models, and predictive analytics workflows.

• Convert intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.

• Drive cross-agency collaboration among SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are cohesive and not isolated.

• Recognize efficiency opportunities in the delivery of ABM products and work together towards their implementation.

• Assist Revenue and Appraisal teams with complex GTM and ABM strategies for new and expanded business opportunities.

• Utilize AI technologies to enhance and optimize ABM processes and reporting.

• Leverage Power Digital's nova ecosystem for ABM measurement and reporting purposes.

• Present ABM strategies and performance to clients directly; lead discussions on account-based approaches.

• Mentor and enhance the skills of Strategy and ABM team members in platform proficiency and account-based methodologies.

• Manage the ABM measurement framework, including pipeline influenced/sourced, account engagement, and the velocity through funnel stages.

⛳️ Requirements

• Essential: hands-on expertise with 6Sense, Demandbase, or similar ABM/intent data platforms — this is a critical requirement for the role.

• Over 7 years of experience in B2B marketing strategy or ABM, either in-house or in an agency, with proven ownership of account-based programs from start to finish.

• Strategic understanding of core B2B Martech such as Salesforce, Marketo, and HubSpot, along with their integration with ABM platforms.

• Profound knowledge of intent data, predictive scoring, and account tiering, as well as their operationalization across various channels.

• Comfort and confidence in presenting strategies to clients and leading exploratory discussions.

• Strong project management capabilities; adept at managing multiple client ABM programs simultaneously.

• Strategic awareness of clients' business metrics and pipeline dynamics, and the contribution of ABM to these elements.

• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority.

• Agency experience is appreciated but not a prerequisite.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with your healthcare or insurance expenses.

• National Holidays plus two Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards including prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.