Director, Integrated Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategic planning functions for key clients.

• Enhance Tinuiti’s overall media planning and strategy capabilities.

• Convert audience, cultural, competitive, and marketplace insights into cohesive media strategies.

• Act as the senior strategic planning lead for designated accounts.

• Assist teams in formulating media plan scenarios and recommendations.

• Collaborate with Client Partners, channel specialists, communications planners, Analytics/Econometrics, and Product teams.

• Elevate the standard of planning craftsmanship through mentorship, tools, frameworks, and thought leadership.

• Manage strategic planning relationships for one or more significant clients.

• Transform briefs into growth opportunities, consumer challenges, and integrated media strategies.

• Provide strategic insights and media planning expertise regarding media approaches, sufficiency, ecosystems, and scenario planning models.

• Track shifts in the media ecosystem, cultural milestones, and consumer trends.

• Assist with new business presentations.

• Spearhead the adoption of Tinuiti’s planning suite and product/tool ecosystem.

• Maintain expertise in audience, planning, and research tools, explaining their capabilities, data structures, and limitations.

• Develop narratives from planning and research data that link tool outputs to business objectives.

• Offer feedback on planning and research partners/tools.

• Analyze intricate client data, market dynamics, and consumer needs.

• Connect planning outputs to MMM, incrementality, attribution, and broader measurement frameworks.

• Ensure quality assurance and analytical rigor across planning outputs.

• Supervise testing and analytical methodologies.

• Provide data-driven consumer strategy and integrated media planning expertise across paid, earned, and owned media.

• Educate clients on media fundamentals and various media scenarios.

• Take ownership of client strategy and media mix results.

• Identify cross-sell opportunities and contribute to new business initiatives.

• Mentor and guide junior team members.

• Lead, mentor, and nurture a team of planners.

• Establish goals, assess work quality, and provide constructive feedback.

• Develop training curricula, templates, and planning outputs.

• Create stretch opportunities and pathways for emerging planning talent.

• Build and expand a robust planning team.

⛳️ Requirements

• Over 10 years of experience in media strategy and planning.

• More than 2 years of experience in managing people, including planners or related talent, with a focus on coaching, quality assessment, performance feedback, and goal setting.

• Extensive experience across both linear and digital channels, particularly in video and social planning.

• Expert knowledge of the media landscape and a strong perspective on planning, insights, and competitive tools.

• In-depth familiarity with planning and research tools like Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, and similar platforms.

• Proven ability to cultivate trusted client relationships and function as a strategic advisor.

• Demonstrated capacity to leverage AI tools for enhancing personal and team effectiveness, promoting responsible experimentation, and coaching others in the appropriate use of AI.

• Strong written and verbal communication skills, particularly in executive storytelling and presentations.

• Experience in managing and developing planning talent.

• Willingness to travel for on-site meetings as required, typically limited.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 20 paid holidays, including several long weekends.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a match of up to 4% of contributions at 100%.

• Additional fringe benefits.

• Forma wellness benefits.

• Unlimited telemedicine and teletherapy at no cost.

• Thankful giving program.

• Equity opportunities.

• For birthing parents: 16 weeks of leave at 100% pay.

• For partners: 12 weeks of parental leave at 100% pay.

• Access to on-demand learning.

• Mentorship program.

• Leadership and management development programs and resources.